These days, it isn’t enough for a brick-and-mortar casino to offer games and be done with it. With so many casinos popping up across the globe, and all of them in competition with one another, these establishments have to go the extra mile in order to stand out.

One essential way they do this is through the incorporation of smart technology. Innovative technologies, such as IoT devices, security measures, and personalized guest experiences, have revitalized traditional casino gaming.

The Influence of Online Casinos

It is estimated that around 49% of American adults gambled at least once in the year 2023. The primary reason for the influx of gamblers over the years is the emergence and development of online casinos. These platforms bring the world of a casino to the player’s fingertips, offering enticing welcome bonuses and exclusive poker offers, a variety of payment options, and fast withdrawals, all in an easily accessible format.

The tech involved with the running of online casinos has been so influential that it has affected brick-and-mortar institutions as well. For example, many traditional casinos have built apps to help their users navigate the site, order food and drink, and even open their hotel room door, mirroring the popularity and ease of online casino apps. Additionally, after many online casinos began to accept more niche payment methods, such as cryptocurrency, which has become incredibly popular in a variety of different sectors across the globe, several brick-and-mortar institutions started to do the same, with some even providing their visitors with crypto ATMs on site.

IoT Devices

IoT, also known as ‘the internet of things’ is changing the game when it comes to traditional casino operations. Various IoT devices have been implemented in multiple casinos across the United States, with Las Vegas leading the charge. An example of this is flash storage for slot machines to improve the overall function and security of casino slots. Additionally, some IoT devices help to tailor the casino experience to an individual customer. Through data analytics of guest behavior and preferences, these devices can generate personalized itineraries, make smart suggestions in real time and provide users with targeted promotions,

Advanced Security Systems

Because of the large amount of cash stored in these buildings, the security of traditional casinos has to be stellar. However, in addition to the obvious CCTV cameras, facial recognition technology, and biometric access control, several technological innovations can actually help improve customer experience in the casino.

One example of this is the use of radio frequency indication (RFID) in chips and tables. This tech ensures that no counterfeit chips can be brought into play and enables chip movement to be tracked during a game. This greatly reduces the risk of cheating and brings a level of fairness to everyone at the table.

Personalized Guest Experience

One of the greatest benefits of smart technology integration into the traditional casino world is how it can craft unique and personalized experiences for every individual guest. As with many things, artificial intelligence (AI) is leading the charge with this.

The integration of AI into the brick-and-mortar casino experience can provide guests with personal greetings. Tailor suggestions and promotions to their individual gaming style, and even intervene when it believes a guest might be becoming frustrated and suggest actionable measures to improve their experience. 

Conclusion

It isn’t just the online world where smart technology has vastly improved casino gaming, is it abundantly clear in brick-and-mortar establishments too. In fact, the rapid advancements that have been witnessed within online casinos have, in many cases, inspired similar evolution to their their traditional counterparts. The integration of smart technology in casinos can not only vastly improve guest experience, but also increase the security of the casinos themselves, improve the function of the machines, and greatly reduce the amount of cheating going on within their walls.