Truck mounted cherry picker manufacturer Socage has officially announced the opening of its UK headquarters, reinforcing its long-term commitment to the British access market with a dedicated base for distribution, servicing and customer support.
The new headquarters is located at Mere Green Business Village in Hanbury, Worcestershire, and began operations in January, providing a central hub for customers across England, Scotland and Wales.
A strategic move into the UK access market
The UK is one of Europe’s most dynamic access equipment markets, driven by strong demand from utilities, telecoms, arboriculture, facilities management and local authorities. By establishing a permanent UK presence, Socage aims to offer faster response times, improved spare parts availability and direct technical support for operators working at height.
Socage UK has taken a five-year lease on an 8,303 sq ft trade counter warehouse at Mere Green Business Village. The facility is designed to support servicing operations, spare parts logistics and day-to-day customer interaction, helping minimise downtime for working fleets.
Central location for nationwide coverage
Located close to the M5 motorway and the wider Midlands road network, the Hanbury site offers efficient access to key regions across the UK. This positioning enables Socage to support both regional hire companies and national fleet operators with consistent service levels.
Experienced leadership for the UK operation
The UK business is led by managing director Craig Rooke, bringing extensive experience in the access equipment sector. The initial team will focus on service quality and technical expertise, with plans to expand as demand continues to grow.
Benefits for truck mounted cherry picker operators
For contractors and fleet managers, a truck mounted cherry picker is often a mission-critical asset. Machines are expected to work daily, often across multiple sites, where delays or breakdowns can directly impact project schedules and operating costs.
Improved servicing and reduced downtime
With a dedicated UK headquarters, Socage can now provide more responsive maintenance, inspections and repairs. Local stock of spare parts and direct technical support help reduce lead times and keep machines compliant, safe and operational.
Support for rental fleets and end users
The new operation serves both rental companies and end users, including organisations working in utilities, telecommunications, infrastructure maintenance and urban services. Socage’s UK presence strengthens long-term partnerships and aftersales support.
A broad access equipment portfolio
Socage manufactures a wide range of aerial work platforms, including vehicle-mounted platforms and spider lifts, engineered to perform in confined spaces, urban environments and demanding working conditions commonly found across the UK.
The opening of Socage’s UK headquarters in Hanbury represents a strategic milestone in the company’s continued expansion across Northern Europe. By establishing a permanent base for distribution, servicing and technical support, Socage reinforces its commitment to the UK access market and to the professionals who rely on reliable, high-performance equipment every day. The new facility enables closer relationships with customers, faster response times and a more efficient aftersales structure, all of which are critical for truck mounted cherry picker operators working to tight schedules and regulatory requirements.
