Phlattes (Peterborough) Ltd, advised by Savills, has sold the freehold of 40 Cowgate in Peterborough to The Beautiful Truth for a guide price of £350,000.

The property comprises ground and first floor retail space totalling 1,849 sq ft (171 sq m), which will be occupied by the beauty salon in its entirety. The Beautiful Truth, who already occupy the first floor as sub-tenants, are now embarking on expansion plans to grow into the rest of building as freeholders.

Edward Gee, associate in the business space agency team at Savills Peterborough, comments: “Prominently located on Cowgate, the property benefits from a high footfall generated by the Queensgate Shopping Centre, making this is the ideal place for The Beautiful Truth to continue to build its presence within the local area.”

Annalisa Phillips, director of The Beautiful Truth, adds: “I am thrilled to be in a position to make a permanent home at 40 Cowgate after the steady growth of the business over the last 10 years. I’m confident that the growth and expansion plans for the city centre will only be beneficial for the company and we look forward to introducing new treatments to our existing offer to keep up the demands of our loyal clientele as we settle in to our new home.”