There has been a great reaction to the recent launch of Sidey’s new-look website. Scotland’s strongest fenestration company has already received superb feedback and attracted hundreds of new visitors. The website has been designed to show Sidey’s impressive range of products to all market sectors, comprehensively catering to homeowners, trade,
Kite Packaging, one of the UK’s leading packaging distributors have seen a hugely positive response to their 2019 initiative aimed at reducing the impact of plastics in the environment. At the end of May the company announced that they are well on their way to reaching their goal, with the
Doctoral students need substantial research which is a piece of document in order to get doctoral students. When it comes to writing the dissertation, many students fail to complete it because of not being able to give enough time. However, it is not difficult to write a dissertation if the
Employee-owned business, Kite Packaging, has introduced a new, innovative chilled packaging range to its product offering. The new temperature controlled range includes five different products that offer high quality, thermal protection for a wide variety of temperature sensitive goods on the market. When it comes to transporting produce from the
The team at UK packaging supplier, Kite Packaging, were delighted to welcome Sir Oliver Heald MP last week, an opportunity which enabled them to give him a deeper insight into the Kite brand and their environmental commitment. Sir Oliver Heald MP was able to explore the Kite site and meet
You can start a career in real estate while you’re still working a full-time job, even if you aren’t currently making big bucks. While it doesn’t require a college education, it does require careful research, planning, and sometimes sacrifice. The real estate market favors those who are resourceful, so always
Brits travelling abroad reached a high in 2017 when 72.8 million left the UK for visits to other countries. This was a three per cent increase on the previous year. As a nation, we base our entire year around escaping from the hustle and bustle of everyday life and boarding
Some of us are natural born presenters, and when we stand up and take the mic, everyone knows to be silence. This is our time, and the audience listen, because they are confident that what is about to come is going to be the words that inspire a nation, inspire
Construction is one of those businesses which always needs more hands. Whether you are pitching for big corporate contracts or simply taking on small jobs in people’s homes, there are plenty of opportunities if you know where to look. Here are some top tips to help you get started if
Having just some uncertain ideas and a logo of your company is not enough to say that it is a brand strategy. To succeed one should have a written plan in details to gain results and understand what should be taken. 3 questions each brand should ask itself before planning
There has been a great reaction to the recent launch of Sidey’s new-look website. Scotland’s strongest fenestration company has already received superb feedback and attracted hundreds of new visitors. The website has been designed to show Sidey’s impressive range of products to all market sectors, comprehensively catering to homeowners, trade, new build & developers and local authority & housing associations. With fresh page designs and stunning photography, a simple navigation process and upgraded content, the site has been developed to be tablet and mobile friendly, enabling visitors to find the information they need easily, whatever platform they are using. Containing in-depth information on the products and services that Sidey provide, news, history, accreditations and other resources, each different sector on the site also features the relevant information for that market, including specific product details, downloads and case studies. “It was vital that the new site would be able to accommodate all the different aspects of our business and make available the necessary information that each market sector needs,” says Mandy Gunn, Sidey’s Marketing & Bid Writing Manager. “Not only have we achieved that, the site looks great and is easy to use across all platforms. We know that a huge percentage of people now use mobile phones to access the internet and we’ve reflected that in our design. “The hard work we put into the planning, development and content of the website has worked well and we’re very pleased with the results. “Not only have we seen a significant increase in traffic, but we’ve also had lots of great feedback from visitors to www.sidey.co.uk.”
Kite Packaging, one of the UK’s leading packaging distributors have seen a hugely positive response to their 2019 initiative aimed at reducing the impact of plastics in the environment. At the end of May the company announced that they are well on their way to reaching their goal, with the initiative already delivering a 95 tonne plastic reduction. The team at Kite launched their 120 tonne challenge at the start of 2019, setting themselves and their customers the task of reducing plastic usage by a total of 120 tonnes by the end of the year. With a focus on ‘reduce, re-use, recycle and replace’ Kite have utilised a wide range of new eco-friendly products and their state of the art Mobile Test Facility to target opportunities for themselves and their customers. Part of the reduction includes Kite themselves no longer sending out any direct mailing in polythene mailing bags, as well as carrying out an ongoing review of its distribution process to minimise plastic wrapping around products. To support customers joining the initiative Kite’s new Mobile Test Facility, the first of its kind in the industry, has been despatched to customers premises all around the UK along with a team of packaging technologists and specialist engineers. The Kite team are able to utilise the Mobile Test Facility to work alongside customers and carry out waste minimising packaging audits, as well as exploring and testing more eco-friendly packaging alternatives. The initiative comes off the back of continued growth and success for the employee-owned business. The company recently extended its network of regional distribution centres opening a site in the North East of England. They also invested in expansion of warehousing capacity at their Swindon RDC with the installation of a new mezzanine floor. This followed several years of continued growth for Kite’s Swindon RDC since moving to their current location in June 2015. With the increased focus on the environment and the demand for effective, bespoke solutions, businesses are looking for the right packaging solutions that tick all the boxes. For advice and support on a wide range of packaging solutions, or to join Kite in their 120 tonne challenge, visit the Kite Packaging website. www.kitepackaging.co.uk.
Doctoral students need substantial research which is a piece of document in order to get doctoral students. When it comes to writing the dissertation, many students fail to complete it because of not being able to give enough time. However, it is not difficult to write a dissertation if the student chooses the right topic and strategy. In some countries, thesis and dissertation are interchangeable whereas, in some countries, thesis work is done after a master’s degree and dissertation after graduation. The dissertation is no doubt a most important part of the entire educational career of the student. It is the last stage of the educational career and has a lot of academic value. Most of the students fail to give their best in dissertation work and become completely disappointed. There are many complex and hard challenges that a student comes across and loses his enthusiasm with which he starts working on the dissertation The key to writing an effective dissertation is to get the right direction to focus and accelerate. Here are a few guidelines to help you get started with the dissertation writing service UK without any problem. 1. Make a timetable to follow: As a matter of fact, writing the dissertation comes with very limited time. Most of the students face the problem of the limited time period. Therefore, it is required by all the students to keep their speed of dissertation fast so that they can write in time. The best to do this is to assign yourself a deadline for completing a specific portion of the dissertation. Try to figure out how much work you are needed to do each day to reach your goals. Assign several hours to yourself; you are capable of working in order to write a dissertation. Make a timetable and stick to it. 2. Structure your dissertation task properly: In order to write the dissertation well, you need to know how to format and structure your task. There are certain components of the dissertation which need to be understood. Every component of this document has a specific place in the document. For example, the objectives of writing the dissertation can never be written after specifying the methodology. As a dissertation writer, you should know which detail to add where. In general, the components are added in the following sequence Title Objectives of the dissertation Research to be conducted Strategies Potential expected results Timeframe References from where the data has been collected 3. Edit the language of the dissertation properly: Generally, the students are asked to write their dissertation in the English language all across the world. Those students really face problem in writing the dissertation in English if their native language is not English. In such a situation, there are two things you can do: Search for a fellow student in the class whose native language is English. You can ask your fellow to read the document carefully and point out any grammatical and spelling mistakes in the document. If that native speaker is your friends, you are going to get it done very easily Another option for you is to get the paid editor who will do the job of editing the dissertation to make it free from the spelling and grammatical mistakes. There are many professional editors who are willing to provide their services. Make sure that the editor you have chosen is a native English speaker who can do this job easily Another option is to avail the dissertation writing service in the UK that writes the dissertation document for the students facing different types of problems in terms of writing, researching, resourcing, etc. 4. Get regular feedback: As a student, you must be working under somebody’s supervision. In many universities, the supervisors are appointed to guide the students. It is advisable to share your work with your supervisor after regular interval of time. This will help you get the necessary feedback from them sooner. It will be easier for you to remove the mistakes from the dissertation document which have pointed out by the supervisor if you do it early. The revision one along the way also saves you from the revisions at the end which are very time consuming and hectic. 5. Conduct comprehensive research: Researching is a major part of writing the dissertation document. You will never be able to write the dissertation document in time if you don’t consult right and relevant sources for information. It is always advisable to find several resources from where you can collect data for your dissertation. While adding the researched content into your work, make sure that the content you have added is relevant to the topic on which you are conducting the research. Also, check the previous research on the same topic to know who to make your dissertation a difficult piece of article.
Employee-owned business, Kite Packaging, has introduced a new, innovative chilled packaging range to its product offering. The new temperature controlled range includes five different products that offer high quality, thermal protection for a wide variety of temperature sensitive goods on the market. When it comes to transporting produce from the food and drink industry, pharmaceuticals or other temperature sensitive goods, it can often prove challenging to maintain their desired temperature. These products need to stay at a certain temperature to ensure they remain fit for purpose, therefore they require sufficient packaging which will do exactly that whilst offering secure protection. Kite’s new enviro-friendly insulated boxes are produced from materials with insulating properties that outperform polystyrene. The outer layer is produced from 100% recyclable, environmentally-friendly Kraft paper and the internal layer is made up of 100% biodegradable starch-based loose fill that not only preserves the in-the-box temperature but also provides cushioning protection. The next product Kite has launched is its new insulated box liners. These are comprised of a metallised polyester outer layer to reflect heat away from the product, a bubble wrap middle layer to provide an interval of cushioning insulation and an inner HDPE foam layer offering high resistance against moisture and chemicals as well as further insulation. For businesses who are distributing large pallet size quantities of stock requiring a temperature sensitive environment through transit, the Kite team recommend their new thermal pallet covers. These are equipped with the same properties as the insulated box liners, therefore also providing strong resistance to low temperatures against damage in transit. Due to the foldable, stackable and lightweight structure, these pallet covers provide a reduction in warehouse costs, transportation costs and operational internal carriages. If teamed with the insulating box liners, businesses can help their products get to their destination in the optimum environment. Other essential chilled packaging solutions that can help maintain temperatures on the road are coolants. Ideal for overnight shipments, Kite’s new ice sheets and gel packs will maintain low, internal temperatures to ensure products such as food, fish and pharmaceuticals remain fit for purpose. The gel packs simply require freezing, whereas the ice sheets need to be submerged in water for activation, turning them in to a gel pack which can then be frozen. The real benefit of the ice sheets is their flat pack composition which ensures minimal use of valuable storage space in the warehouse. The final thermal product the Kite team have introduced is their temperature controlled pouches which act as effective insulating protection for smaller items for a shorter length of time. For more information on Kite Packaging’s new chilled packaging range or for more about the business’s other packaging solutions, please visit kitepackaging.co.uk.
The team at UK packaging supplier, Kite Packaging, were delighted to welcome Sir Oliver Heald MP last week, an opportunity which enabled them to give him a deeper insight into the Kite brand and their environmental commitment. Sir Oliver Heald MP was able to explore the Kite site and meet the innovating team behind Letchworth’s packaging operations. Mr Heald and Kite Packaging’s Letchworth Managing Partner, Paul Mustard discussed the business’s 120 tonne plastic reduction challenge and the demand for environmental packaging. The day was a success with many Kite customers and suppliers attending the day, Sir Oliver Heald MP commented: “I was delighted to visit this innovative company which is at the forefront of packaging technology and keen to improve the environmental profile of the industry. I was also impressed that the company is owned by its workers. I was pleased to meet Paul Mustard and the team and I found their enthusiasm inspiring.” Having moved to its new Letchworth location in 2016 after 15 years situated in Harlow, Kite’s continued growth necessitated a planned expansion being brought forward to the summer of last year. The Kite site oversaw a 12,000 sq. ft extension, gaining an extra 2300 pallet spaces, bringing Letchworth’s total capacity to 36,000 sq. ft. With a regional branch network across the UK, the employee-owned company also has sites in the Midlands, Rotherham, Swindon, Sittingbourne, Portsmouth and Gateshead as well as a Packaging Regulations compliant scheme, Kite Environmental Solutions. For further information on Kite’s environmental packaging or for more about the employee-owned business’s 120 tonne plastic reduction challenge, please visit kitepackaging.co.uk.
You can start a career in real estate while you’re still working a full-time job, even if you aren’t currently making big bucks. While it doesn’t require a college education, it does require careful research, planning, and sometimes sacrifice. The real estate market favors those who are resourceful, so always be on the lookout for things like reliable repair-people, affordable marketing services, and freebies to help you get the job done. Here are some other ways to get your real estate business started with limited capital. Starting with no capital There are a few different activities that can enable you to turn a profit over time: the most widely known is called “flipping”, but this is rarely as easy or profitable as some television shows would have you believe. Many investors take a more patient approach, keeping property over two years to reduce tax liabilities and earn more equity. This means they’ll become landlords in addition to renovators, which can be a steady and reliable way to accomplish your long-term goals. One of the hardest things to overcome is the lack of initial funds for a down-payment, but if you have the desire to become a real estate investor and are willing to live in a home that might not be your dream home at first, you can get to work. One way is by purchasing a multi-unit (a single building split into two to four units) using a state housing program. State housing programs offer low down-payment options, are typically offered in metro areas, have provisions for borrowing money for repairs, and are specially designed for buyers with a lower average income and credit score. Veterans can use a special program called a VA loan, which has a no down-payment option and other benefits as well. In rural areas, USDA RD loans offer buyers an affordable route to homeownership as well. Sweat equity and patience With the rise of YouTube, a person can get a crash-course on how to do almost anything, but it’s important to know when to call in a professional. Building codes must be followed and some activities, such as electrical or HVAC work must be performed by a licensed professional. Other activities, such as tile work, flooring, painting, and deck repair can be completed by people with no prior experience. Don’t worry if you don’t have skills at first; they come with practice, research, and learning from mistakes. In the beginning, you will likely have to prioritize repairs on a tight budget, but don’t forget that time can work in your favor. Over time, your property values may rise, giving you the equity you’ll need to pull cash out for repairs down the road, as long as you maintain the property adequately in the meantime. Marketing and screening tenants Taking the time and diligence to find dependable tenants can take as much elbow grease as re-caulking a bathroom, but it’s a top priority. While you might think listing your rental on Craigslist or in the paper is the easiest way to go, putting your rental information in the right places is one of the best ways to get reliable tenants. The first step is presentation: stage your rental and take high-quality photos, then work with a printer to create some branded materials like brochures and even custom pocket folders so you have quality handouts for your property. You can bring these to nearby businesses who might have employees looking to move closer to their place of employment, especially hospitals, restaurants, and retail stores. Highlight the benefits and conveniences of both your property and your process with things like a free tenant screening or maybe off-street parking, for example. Follow all Fair Housing laws but screen tenants carefully to reduce your potential liabilities. Though you may experience a slow-down at your day job, people will always need places to live, so investing in property and becoming a landlord is a virtually recession-proof career that can give you long-term income stability.
Brits travelling abroad reached a high in 2017 when 72.8 million left the UK for visits to other countries. This was a three per cent increase on the previous year. As a nation, we base our entire year around escaping from the hustle and bustle of everyday life and boarding a plane. Whether it be for a weekend city break, a honeymoon, or that all-encompassing gap year – it is what we live for. In the UK, we often take for granted our ease in taking the opportunity to travel abroad, indulging in both foreign cuisine and constant sunshine. For some nationalities however, money isn’t the only factor which restricts them from hopping on a flight – their passport does. Did you know, some passports afford their holders more freedom and unrestricted international access than others? Donald J Trump slapping sanctions on Iran is only the tip of the iceberg, as throughout the world there are numerous countries, that due to international disputes do not allow access without a full visa. Making an assessment of how many countries a passport grants its holders visa free or visa on arrival access, Henley and Partners’ passport index is the official rank of the world’s most powerful passports. Here, with UK banner printing firm, Where the Trade Buys, we take a look at the world’s most valuable passports, and the agreements that have made them that way. Japan For the second consecutive time, Japan has claimed top spot, fighting off tough opposition from the likes of Singapore and South Korea. Citizens of the land of the rising sun are able to cross the border into 190 different countries, one more than their two aforementioned Asian counterparts. In 2017, Japanese citizens were granted visa-free travel to Myanmar, the state formerly known as Burma. The government in the state has requested however that tourists must have at least $1000 in the bank before entering. Approximately 100,000 Japanese visitors came to Myanmar, in most occasions the capital, Rangoon, in 2017. The most notable nations that Japan has visa-free access to that the UK doesn’t, are Iran, Mongolia and China. The latter of which, visitors must apply for visa on arrival. The UK Both Americans and Brit’s, who held joint-first position in 2015, have fell to sixth place. The two countries share the position with Austria, Netherlands, Norway, Portugal and Switzerland, allowing visa-free access to 185 nations, five behind that of Japan. Henley Chairman, Christian Kalin, notes how, “an open-door policy has the potential to contribute billions to the global economy, as well as creating significant employment opportunities.” The UK’s European Union membership has provided citizens with the ability to move freely throughout member states since the agreement’s infancy, however with the current situation, circumstances could so easily change. Previously boasting visa-free access to 186 countries, the introduction of e-visas in Turkey, which are required prior to arrival, the UK has slipped overall. It must be noted however, that since the passport index began in 2006, the UK has dramatically increased in access numbers, from 126. Interestingly, current plans exist to revert from red back to the traditional blue passport that the UK used prior to joining the EU, and if they were to do so, printing of these passports will be carried out in France. France and Germany The two European states sit join third, ranking just below Singapore and South Korea. In terms of their comparison to the UK, both countries can apply for a visa on arrival in Iran. On the alternative passport index powered by Arton, Germany ranks slightly higher than France, offering the visa on arrival service in both Pakistan and Mongolia. Various aspects will be taken into a consideration when a country is deciding whether to allow other nations visa-free access. For Germany, they have placed a particular level of emphasis on building relationships with foreign countries. UAE Despite being ranked by Arton as having the world’s strongest passport, the UAE comes in at 21st on Henley’s scale. The oil rich state’s attitude towards foreign affairs has seen it significantly climb in recent years, with Kalin suggesting how ‘this is not only a benefit to the UAE’s citizens, but also the wider international community’. Afghanistan and Iraq Both Iraqi and Afghani nationals prop up the bottom of the index, with their passports only allowing access to 30 countries respectively. Meanwhile, if you were to follow the Arton index, Iraq ranks slightly higher than Afghanistan with a score of 33, as opposed to Afghanistan’s 30. Iraqi’s have visa-free access to Ecuador and Malaysia, that its counterpart does not. It comes a no surprise that some of the world’s richest countries rank the highest in terms of their passport’s worth, while similarly the countries torn apart by war at the lower end of the charts. The UAE is also a fine example of a country who is committed to establishing the wealth of its passport. Sources: https://www.telegraph.co.uk/travel/news/powerful-passports-2018/ https://www.scmp.com/news/asia/southeast-asia/article/2157754/myanmar-allow-visa-free-entry-japanese-and-korean-tourists https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/traveltrends/2017 https://www.thesun.co.uk/travel/3120448/four-passport-colours-meaning/ https://frontier.ac.uk/blog/2018/09/12/top-5-strongest-and-weakest-passports-in-the-world https://www.theguardian.com/travel/2019/jan/14/uk-passport-drops-to-sixth-in-global-power-index https://edition.cnn.com/travel/article/most-powerful-passport-henley-index-2018/index.html https://www.passportindex.org/comparebyPassport.php?p1=uk&p2=fr&p3=de&fl=&s=yes
Some of us are natural born presenters, and when we stand up and take the mic, everyone knows to be silence. This is our time, and the audience listen, because they are confident that what is about to come is going to be the words that inspire a nation, inspire a generation, or help to start a revolution. Perhaps, as opposed to being like Mr Motivator, we are more like Mr Bean when we take the stage. For us, being asked to say a few words at a wedding is our idea of hell — slowly turning into a 2002 Marshal Mathers, ‘knees weak, arms heavy’. For those of us who are not natural-born presenters, a professional public speaking coach can help us develop the skills and confidence we need to command the attention of an audience. With the right guidance, anyone can learn to inspire, motivate, and persuade through public speaking. Standing up in front of a group of people and speaking doesn’t come naturally to most, but we are here to help. Here are your top ten tips to help you deliver the perfect presentation, without hearing the tumbleweed blow past. Seconds count Imagine you’re robbing a bank, you aren’t going to take the time to introduce yourself, you need to grab the attention of the teller and get out of there. A presentation is no different, get in, and with a piranha-like bite, you attack, ensuring your audience hones in. Often you are going to be using a digital presentation that will include your topic title, and they will already know your name. ‘Different’, in this circumstance, is detrimental. Understandable It may seem like a given, but the major failings of most speeches are that the audience simply cannot understand it. The best speeches in the history of time were delivered succinctly and weren’t overflowing with jargon. The biggest mistake one can make is to overcomplicate the language used — it doesn’t simply confuse the listener, but it will more than likely cause you to trip up as well. Why me? As much as we might not like to accept it, no one in life owes us anything — it is up to us to earn their attention. We cannot expect to warrant someone’s appreciation straight off the bat, simply because of who we are. They are going to give up their precious time to listen to us, but why should they? Tell them of your experience in the area, and reason why you are the one standing up to make the presentation as opposed to them. Attention If you are expecting your audience to pay attention to you, you need to pay attention to them. That said, learn your presentation, or at the very least, the basic structure beforehand. Yes, off-the-cuff might work for one in a thousand, but no one wants to listen to someone stumble their way through their presentation with Mr Blobby-like co-ordination. Rehearsing a handful of times in front of family, friends, or even the mirror, will give you the confidence to act upon their reactions, as opposed to aimlessly talking to a screen. Timing No one is here to suggest that a slide of a PowerPoint should take an hour, but if you try and rush through the first slide, by the second you will have lost all your audience in transit. Take a step back when you are initially planning your presentation: work out exactly how many ideas you wish to propose and assign an appropriate amount of time to each. Similarly, breathing can be incredibly under-rated — don’t starve yourself of oxygen. Emotion No one wants to walk out after a presentation and think, ‘well there goes half an hour of my life I’m never going to get back’. Therefore, add at least the tiniest portion of emotion. You don’t have to put in a performance deserving of an Oscar but showing your audience you are interested in what you’re speaking about is essential —if you don’t care, how can you expect them to? Obviously, we won’t always be tasked with speaking about a topic we would die for, but by racking your brain and coming up with why it’s important to you, you’ve certainly made a start. Gauge your audience Not many of us would have the same conversation with our mother and grandmother as we would do in the pub on a Saturday afternoon after football. The reason we don’t is because we can successfully take heed of our audience — and a presentation is no different. Jokes are often inappropriate in a presentation, but if you’re going to use them, at least make sure they are going to be understood. Imagery Using pictures and diagrams throughout your presentation can be a fantastic method of grabbing attention, as an overload of text can often prove to be challenging to divulge, particularly if it’s a large group. However, if you are going to go down the road of using images, make sure that they can be easily seen and interpreted. The sheer quality of a picture can act as a make or break for the entire success of your presentation. Tell a story This is something that many people will struggle to do — it requires a lot of creativity. Rather than telling jokes, this can be the perfect way to get your audience laughing, and for that, they will remember you. Your story can be whatever you want because it’s your story. Make the detail as extravagant as you like, just be confident that the content of the story relates to the purpose of your presentation. The end What the audience will hear at the end is the first thing they are going to remember afterwards. It is no surprise that the cliché of ‘going out with a bang’ has stuck around for so long — because if we don’t, we’ll be forgotten in a flash. Article provided by Where The Trade Buys, a print company offering professional
Construction is one of those businesses which always needs more hands. Whether you are pitching for big corporate contracts or simply taking on small jobs in people’s homes, there are plenty of opportunities if you know where to look. Here are some top tips to help you get started if you are thinking about launching your own construction business. Know When to Hire Help You may be tempted to be a kind of jack-of-all-trades, especially in the early days of the business. However, that could lead to some costly mistakes on your part. Promising to handle someone’s shower refit when you are not qualified can be extremely dangerous and could land you in serious trouble. Cultivate a network of qualified freelance professionals who can help with certain jobs. They can bring you the expertise you need and the satisfaction of a job well done way before you are in the position to hire people for yourself. Get Quality Tools As a member of the construction industry, your tools are the most important thing in your life. You want to buy a set of high-quality tools which will last for years and they don’t always come cheap. Luckily for you, there is a range of loans out there to help with specifically this issue. Look into taking one out to help with your tool acquisition. You can even use it to buy some of the larger pieces of equipment if you need. Sort Out Van Hire In the early days, you may not have the necessary vehicle to help you get around between jobs. Your car may be sufficient at first but if you have a large piece of equipment to transport or some bulky supplies, you may need to secure other transport. Van leasing is the perfect option here. You can lease a van for however long you need and you will have minimal fees to pay compared to if you actually bought a van for the business. Source Suppliers The best construction companies have different suppliers they can go to when they need to get something for their jobs. With the right contacts, you will be able to hunt down whatever your client desires for their build. Additionally, if you build up repeat business with these suppliers, you may be able to grab yourself a repeat-customer discount. Deals like these will be invaluable to you when it comes to turning a profit and offering your customers the best deals possible to drive up business. Starting your own construction firm has many ups and downs, but if you manage to meet all the demands then you could have a very profitable business in front of you. Work hard and make sensible choices and watch as your business grows. Something which starts as you with a single toolbox and a car could grow into a full crew ready to build a house from the ground up if you have the drive to make it happen.
Having just some uncertain ideas and a logo of your company is not enough to say that it is a brand strategy. To succeed one should have a written plan in details to gain results and understand what should be taken. 3 questions each brand should ask itself before planning any activity: Who are your clients? What is the message of your brand? How do you understand “success” in long-term perspective for your brand? Answering these questions, this initial step, will help you to define your goals, needs of your clients, methods of talking to them and the tools you will use to estimate your success. There is no one and only definition of brand strategy but generally it covers the following aspects: meaning of your brand; its promises; type of personality your brand broadcasts. So, to boost your revenue and promote your brand try online advertising network as example https://polus.media/ These moments are hardly trackable, but, nevertheless, very important. It becomes more evident when we start talking about brand’s mood. If we talk about big companies it is an often case to invite two different teams to develop each side of the brand, we don’t know why, but they do not often meet together and we may have contradicting results at the end. In some sense, one can say that brand strategy is relying on your intuition. We could add that it should be based on some data as well. Slogan of Rolex describes the situation most of all: it doesn’t tell time, it tells history. There is some history, brand developing in the video. Think what you can show in terms of: then and now. To discuss this example more, you may notice that there is a certain message from this brand. This part is very important to call correct motivation from your customers. Only after understanding the strategy of your brand you can make any marketing activities. However, we recommend waiting for a while and study your target audience. Here we mean to catch who your audience actually is. To draw a portrait of your customer you should include such factors like demography, marital status, type of work, where they go shopping, where they get news, which skills are necessary for work etc. After coming to conclusion you should think where these people mess around. We mean using online and offline areas. Sometimes, different location implies different means of communication. Of course, there is nothing better than to check what your competitors do. And here it is important not to copy them, but to show that you are different and why it is beneficial for your customers. Reasons why some brands may fail No seeing for long-term perspectives; Lack of work on brad’s uniqueness and its message; Lack of understanding the perfect clients; Incoherence in creativity; Obsolete methods or calls to such markets. All the things we discussed are so simple, but mystically so difficult. Anyway, the best thing you can do before working on your brand is thinking and analyzing and only after it some actions can be taken.