The construction industry contributes to the UK economy with nearly £90 billion, which represents 6.7% of the wider total. Site developers and building firms know how important branding is to keep up those numbers and to offer further understanding in this matter, Helen Andrews, account director at RizkMcCay, a creative
One Guarantee has had a successful first 3 months. Since launching the company has had a significant impact in the insurance and construction industries. The team has managed to quote more than £200 million worth of commercial development. These developments are located throughout the UK and cover projects from single-storey
The project consultancy company, Trivandi Chanzo has managed to increase their team working on the site of the 5th Asian Indoor Martial Arts Games for more than 700 members. As the event gets closer, the project consultants have increased the size of their team, with more than 300 staff with
The construction industry contributes to the UK economy with nearly £90 billion, which represents 6.7% of the wider total. Site developers and building firms know how important branding is to keep up those numbers and to offer further understanding in this matter, Helen Andrews, account director at RizkMcCay, a creative design and strategic marketing business with a proven track record of helping organisations in the built environment achieve their business objectives, will offer some insight. The ultimate goal of a site developer, whether it is in housing development, town centre regeneration, new retail offering or educational facilities, is to attract further investment. To do so, solid branding and marketing are key in making a project stand out in the competitive market. As an example, Helen mentions the regeneration projects and the always-asked question of ‘Does the site need a name?’ The answer is simple; if you want your project to be taken seriously then you need to give it a name. For a regeneration project, the aim is to show the public and the stakeholders the benefits it will bring to the local, regional and wider economy. In order to develop a strong brand concept, always think about the importance of the scheme to the local area. This process is done backwards, starting with the analysis of the various stakeholders involved and further developing a set of values. Important questions include: Why are they passionate about this development? What makes it different from the others? How is it going to change people’s lives? Wherever possible, try and humanise the brand so that people understand exactly why this development is happening in their town or city and how it will benefit them. Having a strategic marketing plan and robust brand in the built environment can go a long way to not only making a site a success but also to winning people over where developments are tricky or slightly contentious.
One Guarantee has had a successful first 3 months. Since launching the company has had a significant impact in the insurance and construction industries. The team has managed to quote more than £200 million worth of commercial development. These developments are located throughout the UK and cover projects from single-storey care homes to more expansive hotel casinos. The company has been featured in Insurance Age and has also presented One Guarantee products for a range of industry events. The team working for One Guarantee has managed to build on their reputation for providing structural warranties. The company has also had an impressive few months after receiving positive feedback from both clients and established brokers who have expressed an interest in forming a relationship with the new warranty market entrant. The One Guarantee scheme has also been praised for its swift response time as well as offering a personalised and friendly service to clients and competitive premiums offered for a wide range of comprehensive AA-rated policies. Looking ahead, the team at One Guarantee are wanting to build on their first few months. There are plans to grow the technical services offered by the team as well as introduce their own residential warranties at some point next year. One Guarantee is a service that has been offered by One Broker Ltd, and the company has expressed their delight in regards to the progress of their commercial building warranties. These warranties have managed to make it into the latent defect market. Those working on One Guarantee have managed to form a number of promising relationships over the course of a very short period of time. Going forward it will be essential for the company that they consistently evolve their product offering to offer their clients and potential clients a service that suits their requirements.
The project consultancy company, Trivandi Chanzo has managed to increase their team working on the site of the 5th Asian Indoor Martial Arts Games for more than 700 members. As the event gets closer, the project consultants have increased the size of their team, with more than 300 staff with Games experience from 20 different countries have been mobilised to be involved with the preparation at Ashgabat over the course of the last year. The international experts have also been working recruit and train more than 400 national staff through the Ashgabat 2017 Games Academy in order to make sure that there is a human legacy of event professionals for Turkmenistan. Trivandi Chanzo Limited, the project consultancy company has been appointed as the Operator for the Games Planning and Delivery in June 2016. The combined international and national team working for Trivandi on this event is thought to be the largest ever outsourced solution used for a major event planning and operations. The 5th Asian Indoor and Martial Arts Games will be help in the city of Ashgabat, in Turkmenistan. The event will take place in September and over 6,000 athletes and officials will take part in the events. The athletes will be travelling from 65 delegations in Asia and Oceania. The Martial Arts Games will consist of 351 medals events across 21 sports in 15 venues. In the past the project consultants have been involved with a number of high profile projects. Trivandi Chanzo, is a joint venture that was first founded by two of the former members of the London 2012 Organising Committee. Trivandi has been co-founded by former London 2012 Venues and Infrastructure Director, James Bully. Chanzo was founded by the HR and Workforce Director for London 2012, Jean Tomlin. Chanzo delivers the expertise in HR, Workforce, Volunteering and international recruitment that is required for major events such as the Asian Indoor and Martial Arts Games.