forbo

Forbo Flooring Systems boosts business offering to the trade

Forbo Flooring Solutions, global leader in total flooring solutions, has appointed specialist brand strategy and communications consultancy, Wyatt International, as its UK Digital Agency to promote the business’s offering across digital platforms as the leading commercial flooring supplier. In this new partnership, Wyatt International will work with the company to

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Forbo Flooring Systems announces its ProCure 22 approved status

Increasing its presence further in the healthcare sector, Forbo Flooring Systems has been appointed as an approved supplier on the Department of Health’s ProCure22 Framework for NHS and social care construction schemes in England. This means the company’s floor covering solutions, from entrance to exit, are approved for the healthcare

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Latest Issue
Issue 325 : Feb 2025

forbo

Forbo Flooring Systems boosts business offering to the trade

Forbo Flooring Solutions, global leader in total flooring solutions, has appointed specialist brand strategy and communications consultancy, Wyatt International, as its UK Digital Agency to promote the business’s offering across digital platforms as the leading commercial flooring supplier. In this new partnership, Wyatt International will work with the company to increase brand awareness with specifiers and flooring contractors. Forbo Flooring Systems is a leading global brand in high-quality commercial floor coverings and total solution flooring projects. Their category-leading products include linoleum, luxury vinyl tiles, flocked flooring and entrance flooring systems which are available in a vast number of designs and applications. Also keeping sustainability at its forefront, Forbo’s main linoleum brand, Marmoleum, is one of the most sustainable floor coverings in the world, featuring 97% raw materials and is CO2 neutral. Acting as a digital marketing agency, Wyatt is delivering strategic support to SEO, PPC and social media marketing campaigns and is also helping Forbo further its message on sustainable flooring and the importance of neurodiversity in the built environment. Forbo Flooring Systems joins Wyatt International’s long list of clients providing services to the commercial sector. Mark Fones, Managing Director at Wyatt International, said: “The commercial flooring sector is a competitive niche market and we’re delighted to be working with one of the leaders in Forbo. This multi-channel campaign is proof that more clients need to combine content, search and social to create brand-based value in the post-digital world we now live and work in.”   Karen Wilding, Marketing Communications Manager at Forbo, said: “We’re excited to partner with the expert team at Wyatt International to help elevate our business offering across all digital platforms. We understand the growing importance of online and digital platforms to promote our innovative ranges of commercial flooring and to have expert support all under one roof is a huge advantage to Forbo.” As B2B specialists, Wyatt International has almost six decades of experience in the marketing of building products, making it the perfect partner for Forbo, and brands like it. For more information on Wyatt International’s services, please visit www.wyattinternational.com

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Forbo Flooring Systems announces its ProCure 22 approved status

Increasing its presence further in the healthcare sector, Forbo Flooring Systems has been appointed as an approved supplier on the Department of Health’s ProCure22 Framework for NHS and social care construction schemes in England. This means the company’s floor covering solutions, from entrance to exit, are approved for the healthcare environment. The ProCure22 (P22) process is designed to achieve improved value for money and reduce exposure to risk through a simplified procurement procedure. Committed to developing and offering products that contribute in a positive way to the health and comfort of the individual, Forbo’s floor coverings are designed to be good for people, good for buildings and good for the environment. Offering a 10-year warranty, with discounts of up to 47% and pricing fixed for 12 months, Forbo can ensure that healthcare environments have a product selected, which is fit for purpose and fit for the future – providing savings without any compromise. Commenting on the company’s achievement, Sharron Kapellar, National Framework Manager at Forbo Flooring Systems, said: “We have undertaken many projects within NHS Trusts and social care throughout England, including flooring for acute, mental health and community facilities, and are delighted to have been awarded with the ProCure22 approved supplier status. “The P22 process definitely reduces exposure to risk for clients. By working with an appointed framework Principal Supply Chain Partner (PSCP) NHS Trusts won’t have to undertake an oJeu procurement process. “And, from a flooring perspective, we can help create stylish and functional flooring schemes, while still meeting the various floor covering requirements outlined in Health Building note 00-10, Part A: Flooring. From sheet systems for clinical areas, static control flooring for X ray rooms, slip resistant flooring in wet clinical areas, carpet tiles in offices and entrance flooring systems, which prevent pollutants from entering facilities, Forbo has a wide portfolio of cost effective flooring solutions to meet a variety of requirements, as well as savings through transparent trading and better purchasing power. “Apart from this though, it’s our healthcare experience that really adds value to a project’s success; our area managers will assist with any specifications, technical and design advice, all supported by an efficient sample service and even a free collection service for installation waste.” Forbo also takes a proactive approach when it comes to developing its healthcare knowledge. For example, it has partnered with the University of Stirling’s Dementia Services Development Centre (DSDC) to review over 1000 floor finishes, assessing their suitability for use in dementia-friendly environments.

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