The Hampshire-based Geotechnical and Geoenvironmental engineering consultants, Ground & Water has announced that they will be using a new strategic approach in order to meet growing business and customer needs. The rapid growth, evolving market and client feedback has led to the new strategic approach to be taken by Ground & Water. Ground & Water is known for being the Geotechnical and Geoenvironmental engineering consultancy of choice for small to medium sized builders, developers, structural engineers and architects operating in London and the South East of England. The adoption of this new strategy will be the biggest changes carried out by the business over the course of their history. The organisation was first formed in 2009 by Founding Director, Chartered Geologist and Environmentalist, Fran Williams with Co-Director Dipalee Jukes. The business has grown significantly since first being established. Following a review, of business processes at the end of last year it became apparent that the focus of the company on being open and honest with clients, with an increasing workload and dedication to meeting deadlines has swamped the company’s internal processes, branding and messaging. The new strategy will now allow the company to meet their business ambitions while also meeting client and staff expectations. The company has done exceedingly well in this market and are proud of their achievements. The changes that will be implemented will help them to grow their enquiries and find a healthy balance between cost and high quality services for their clients. It is thought that the new strategic approach will held Ground & Water to widen their customer base and help to support local, loyal clients by offering an alternative of quality to other current providers. The changes to the business have also had an internal impact which, it is hoped, will make the organisation an attractive opportunity for talent and expertise in the industry.