BDC Magazine


Latest Issue

BDC 318 : Jul 2024



Following rapid growth and success across Ireland, independent fit out specialist, Pure Fitout, has appointed Amanda Allen as UK Head of Business Development to lead its expansion into the British market. Founded in 2015, Pure Fitout has become a dominant force in the Irish fit out industry achieving £6.5m turnover in year one, £9.7m in year two, and at well over double-figures in the middle of its third year. With an impressive portfolio of projects, Pure Fitout’s work includes the award-winning restoration of Dublin’s Stella Theatre and the fit-out of every Five Guys in Ireland, as well as several stunning projects with Press Up Entertainment Group including the exclusive fit-out of The Devlin hotel. Bringing with her nearly two decades of experience establishing and growing companies across the fit out industry, Amanda’s appointment marks a significant point in Pure Fitout’sinternational growth. “Pure Fitout has an edge that I’ve not seen before which stems from their innovative spirit and inspired founder. My main objective when introducing Pure Fitout to the British market will be to emphasise the company’s collaborative approach to projects. They continuously seek ways in which they can improve what they do and how they do it, including investing in an exceptional in-house joinery and metal craftsmanship. I’m excited to have joined the team and look forward to injecting my entrepreneurial passion into the company’s ambitious growth plans,” said Amanda. Ronan Higham, Founder and Managing Director of Pure Fitout with over 25 years’ experience, said: “We’re entering a new and exciting phase for the company and Amanda’s vast experience and network of established relationships across the fit-out industry will be invaluable to us as we identify new business opportunities and sectors for growth.” From 4 to 48 employees in three years Pure Fitout has seen phenomenal growth over the last three years, now occupying more than 30,000 square feet of workshop space, a fleet of 15 vehicles, and 48 staff. The company has invested in a diverse range of talents including an in-house metal fabrication and joinery manufacturing workshop, ensuring its offering goes above and beyond what is currently available from other contractors in Britain. “Our success in Ireland is a testament to the dedication and hard work of the team, as well as our careful investment to ensure Pure Fitout’s offering is highly competitive. I believe our transparent relationship with clients also plays a role in our success rate for winning regular projects with almost everyone we’ve worked with. We plan to continue to invest back into our state of the art manufacturing facilities as we expand into other markets,” said Ronan.  Ronan also discussed the challenges that are currently faced in the construction industry “A lack of apprentices coming through the trades is proving to be a challenge for the whole industry. Skill shortages due to lax training methods have caused labour rates to rise each month at an unprecedented pace, making it very difficult to competitively tender projects. This, combined with Brexit uncertainty around fluctuating currency, trading jurisdiction regulation, and concerns over importing key materials, have meant companies in the construction industry are facing greater, more costly obstacles,” For more information visit

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