JCB Power Products has acquired the business and assets of Broadcrown Ltd, a UK producer of diesel generators.

Established in 1976, Broadcrown has a 29,000 sq ft assembly and test facility at Hixon, near Stafford, a 19,000 sq ft plant in Newtown, Wales, and employs more than 100 people. The company specialises in diesel generators and power generation systems providing power from 6kVA to 30mVA. The new business will operate under the name of JCB Broadcrown and its products will be marketed as Broadcrown.

JCB currently offers a range of over 200 generators from 8-3300kVA, 35% of which are powered by JCB’s engines. Director & General Manager, Jonathan Garnham, said, “This purchase offers us a fantastic opportunity to accelerate the growth of the JCB Power Products business by significantly extending the range. It also offers a great opportunity for the fuel-efficient JCB engine to power more generators.”