JWD has partnered with Crystal Direct, a leading UK manufacturer of PVCU windows, doors and conservatories.
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JWD has partnered with Crystal Direct, a leading UK manufacturer of PVCU windows, doors and conservatories. The partnership provides JWD with access to Crystal’s unique and contracted routes to market, including the buying power of the NMBS, the National Merchant Buying Society, a centralised buying society for Independent Builders, Timber, Hardware, Plumbing and Heating Merchants, with over 1000 members and over 3000 national depots. Crystal is also the approved and contracted supplier to both the National Buying Group LLP and Fortis Merchants Ltd. These buying groups, themselves all members of the NMBS, represent approximately 600 outlets with combined revenues totalling £1.7b, coupling this with Crystal’s direct relationship with the two largest ‘regional’ merchants in the UK, who purchase independently of any buying society, genuinely provides unique access to the entire independent builders merchants sector of the UK

 

Via a further partner Crystal has NEW direct supply relationships with over 12,100 builders, as a result of Crystal products being embedded within this subscription estimating & specification software,  JWD have already completed several installation projects.

 

In addition, Crystal has recently been chosen to be the “voice of the merchant sector” – for PVCu products – within the BMBI report, a Builders Merchants Federation initiative, which in its early days is already influencing opinion and decision, aside from the platform and data this position delivers it also provides access -via common BMF membership –  to the national merchants – Travis Perkins, Jewson, Wolseley and Grafton Group, with whom supply (and installation) has already commenced.

 

Prior to the partnership, Crystal were able to provide the building trade with window, door and conservatory products, but unable to offer a survey or installation service. Thanks to JWD as their preferred partner, Crystal are now able to offer a full survey, supply and install service to all customers.

 

Through this new partnership, JWD are able to strengthen their position as the leading and preeminent installer of energy efficiency measures and services for trusted partners across all sectors and gain lucrative & potentially exclusive access to Crystal’s diverse routes to market.Crystal Logo MASTER

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Issue 324 : Jan 2025