Freedom Finance has announced today that it has agreed a deal to acquire Sensible Home Finance which will be rebranded as Freedom Mortgages.

Freedom Mortgages will continue to be run by Andrew Fisher, the owner of Sensible Home Finance.

A new Bridging and Commercial arm has also been created in a bid to bolster the company’s offering in these areas.

Brian Brodie, CEO of Freedom Finance, said: “From the moment we started looking for a mortgage & loan broker to join the Freedom Group, we knew that we needed to find an organisation that shared our values and ambition. I believe in SHF we have found a highly respected team with a great business and they will be a hugely valuable addition to Freedom.  

This deal enables Freedom to broaden the product range on its platform while becoming a more significant player in the second charge market. We are very excited about the future and believe that together Freedom Finance and Sensible Home Finance will make a significant impact on the consumer finance market.”

Andrew Fisher, Owner of Sensible Home Finance, added: “This opportunity represents an exciting new chapter for Sensible Home Finance. We know that by joining the Freedom family we can take our business to the next level. Our customers will benefit from Freedom Finance’s online capabilities, loan platform and unrivalled breadth of finance options. We are confident that we can now help many more customers satisfy their lending needs easily and safely.”