One of the world’s leading hotel companies are planning on opening their first hotel in Leicester Square later this year. InterContinental Hotels Group, or IHG has announced that they have signed for the Hotel Indigo® London- One Leicester Square. This hotel will be opened as part of a franchise agreement with Criterion Capital, and will be another first for IHG as it will be their first franchise partner venture.

Hotel Indigo®  is a boutique brand by IHG that was first established in 2004. The brand has 75 hotels open and there are plans in the long term for the company to open 76 more hotels around the world. The Leicester Square hotel will be the fourth hotel that has been opened in London by Hotel Indigo®  and is a reflection of the demand for hotels in London. With more and more visitors to the Capital each year, more hotel are needed to cope with the tourist demand. Hopefully One Leicester Square will be successful for IHG and their franchise partner Criterion Capital.

The hotel will be consist of 95 guest rooms, a destination rooftop bar and restaurant  and gym facilities as well as rooms that can be booked for meetings. The hotel will be designed to reflect the buildings cinematic history and the guests rooms will also reflect the local area, in the middle of the West End. The location will be great for the brand to gain publicity as well as to make the most of the inbound visits to London from around the world.

IHG’s latest venture will be the perfect location for guests, in one of the busiest areas of London, the perfect location for exploring the capital and taking in the theatrical and cinematic performances on offer nearby. The rooftop bar and hotel of the hotel will also be ideal to enjoy the London City Skyline, a must visit for locals as well as guests and tourists.