Yourkeys and ContactBuilder put CRM and sales progression ‘on autopilot’

Yourkeys and ContactBuilder have announced an alliance which enables housebuilders to put their lead management and sales progression ‘on autopilot’.

Yourkeys is the first platform to fully digitise the new homes sales process, from onboarding and reservation through to exchange and completion. It recently introduced a function which allows sales proceed without the customer being present in response to the COVID-19 crisis.

ContactBuilder is the gold-standard customer relationship management (CRM) package specifically designed for housebuilders.

The alliance means that housebuilders will be able to take reservations using the Yourkeys platform from inside ContactBuilder’s CRM system. This will help them to retain house buyers, reduce the time to exchange contracts by around half, and save many hours currently spent by sales staff on progression.

Yourkeys CEO Riccardo Iannucci-Dawson said: “This marks a significant moment for Yourkeys. ContactBuilder is one of the leading CRM suppliers to housebuilders and, by integrating our platform, we have immediately made it accessible to ContactBuilder’s sizeable client base.

“Many of our clients have adopted ContactBuilder’s CRM ahead of the launch of our collaboration, so together we have created a ready-made audience who will immediately benefit from the two systems working together.

“Managing leads and progressing sales are functions which have caused many a headache for housebuilders. Now they can switch both functions to autopilot and focus their efforts on selling more homes, supporting the wider economic recovery.”

Yourkeys will automatically create documents to manage ID checks, deposit payments and mortgage updates. This information is securely held in a document store within ContactBuilder.

Yourkeys will then link to one of 1,100 law firms and 1,400 mortgage brokers to progress the sale, with real-time updates visible to all parties.

Danielle Mitton, operations director of ContactBuilder, said: “ContactBuilder’s fundamental strength is its ability to streamline a housebuilder’s sales process by collating leads from multiple sources and empowering users to efficiently manage the sales process through to reservation. Our alliance with Yourkeys provides the next logical step and allows the sale to be managed right through to completion.”

Yourkeys launched in January and already has 46 clients, as housebuilders increasingly seek to digitise their entire sales process. June had been a record month for new home sales activity through the platform. The numbers were six times higher than April and showed a 50 per cent increase since May, demonstrating pent-up demand. July’s figures were higher again. With the government announcement about the Stamp Duty holiday, this is set to increase transactions significantly. 

ContactBuilder was established in 2008 and currently provides a CRM platform for over 50 of the UK’s most forward-thinking housebuilders, ranging from small, local developers through to top 10 PLCs. Throughout the recent lockdown period, interest in ContactBuilder has increased dramatically due to it being the perfect solution for home-workers, with access to the system available from any internet-connected PC, tablet or smartphone.

For more information or for a free demonstration, go to To find out more about ContactBuilder’s lead-management platform and to arrange a free demonstration, see

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BDC 317 : Jun 2024