Stormking, the UK-based manufacturer of Glass Reinforced Plastic (GRP) prefabricated products, has unveiled its new branding, which aims to reflect the company’s ongoing dedication to being at the forefront of the housing construction supply sector.
Established nearly 40 years ago, Stormking has led the way in the development of offsite prefabricated component products. Since its inception, its product designs and manufacturing processes have progressed, becoming more advanced and innovative. This has led the company to review its branding to bring it more in line with its current philosophy, as Andrew Almond, Marketing Manager at Stormking, explains:
“Stormking’s branding has always been synonymous with quality and service. From the commencement of the company in 1985, its brand design and style has reflected its market leading status within the GRP market and the house building construction sector. Although the brand has developed over time, after nearly a decade of the same brand, it was time for an update.
“We felt a new approach was needed to reflect the advancements the company has made over the past 40 years, both in terms of product development and manufacturing practices. We wanted the new branding to be an evolution rather than a revolution, so although we have moved to a cleaner, more contemporary visual identity, we have retained the red, white, and blue colours to ensure continuity, as we transition between the outgoing brand to the new updated version.
“We also wanted to emphasise the many benefits prefabricated products and offsite manufacturing can offer the construction industry. More companies are looking to prefabricated products to revolutionise the way they build new homes. The ease of installation of these products, which are delivered to site either complete or in a limited number of pieces, is saving construction companies both time and money – especially when compared to traditional building materials and methods.
Andrew concludes: “Our new branding reflects Stormking’s commitment to being at the forefront of the GRP supply sector, with the continued development of innovative products and manufacturing processes that support the future of the house building sector.”
Further information about Stormking and its range of products can be found at www.stormking.co.uk or by calling 01827 311 100.