Hayley Ivin promoted to marketing director as Cardiff-based firm is on track to reach the £60-million turnover mark
High-growth company Paramount has strengthened its management team with the appointment of Hayley Ivin as marketing director to accelerate its advance to the £60-million turnover mark.
The Cardiff-headquartered design, build, fit-out and refurbishment specialist has promoted Hayley from her role as marketing manager to spearhead the firm’s marketing strategy and maintain its “impressive” growth trajectory.
Hayley joined Paramount in February 2020 and her promotion marks further expansion of its management team to support company progress, which was boosted earlier this year following a strategic move into the construction sector.
Hayley successfully led Paramount through a company rebrand in 2021. Since then, she has delivered continued growth for the Paramount brand through effective market-entry campaigns into the South West and expansion of its core offering into the construction sector under the ‘Build’ pillar, following Paramount’s 30-year history in fit-out.
Commenting on her new role, Hayley said: “I’ve enjoyed every minute of my time with Paramount and I’m relishing the opportunity to work with the management team and senior leadership to ensure our dynamic company keeps moving in a positive direction.
“These are really exciting times for Paramount as we expand our geographical reach across England and Wales and embrace opportunities across new sectors. Paramount is a company where creativity and curiosity thrive, and I’m committed to developing a strategy that not only promotes our difference but shines a light on our in-house talent and culture.”
Hayley is now part of a management structure headed by Chief Executive Officer Richard Jones and will work in synergy with Paramount’s senior leadership team.
Richard Jones, Paramount’s Chief Executive Officer, added: “I’m absolutely delighted that Hayley has accepted my invitation to join our management team.
“She’s an outstanding marketing professional and the qualities she has displayed since joining Paramount epitomise everything that is good about the company and her promotion underlines our commitment to developing talent and promoting from within.
“Hayley is a brilliant addition to our management team and I am confident her blend of experience and expertise as well as her tremendous work ethic and people skills will ensure she plays a key role in our ambitious growth strategy.”
Paramount, whose turnover currently stands at £38.5 million, employs 61 people who still own a majority shareholding of the business – 51 per cent – following completion of an Employee Ownership Trust (EOT) scheme, in May 2021, a deal which marked a major milestone for Paramount after a period of sustained growth
The company is well known across Wales and England where it has created high-quality inspirational space for a number of leading companies. These include the multi-million-pound redevelopment of Hodge House in central Cardiff, refurbishment of the Development Bank of Wales HQ, transformation of the Dock House office complex on historic Welsh Back in Bristol and acclaimed office revamps in Bath for American software company SmartBear and financial services consultancy Equisoft.
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