Bromford’s Holly House development takes root as work gets underway
Bromford's Holly House development takes root as work gets underway

Work has started on a new housing development that will provide more affordable homes in Gloucester.

Gloucestershire-based housing association Bromford has begun work at its site in West Lodge Drive in the city, where it will be providing 35 new homes. The site is the former home of Holly House NHS care home but has laid empty since the buildings were demolished in 2013. The housing association was granted permission for the development last year and its in-house construction team started work on the new homes this month.

The new homes will be a mixture of two-, three- and four-bedroom homes, all of which will be for social rent, the most affordable form of social housing rent. Bromford has been the country’s biggest builder of social rent homes over the past five years.

Project Manager Louisa Fryer said: “It’s fantastic to see work getting underway on our latest development in Gloucestershire. These 35 affordable homes will make a real difference for local families and individuals who are looking for quality, secure housing in Gloucester who may have been priced out of the private rental market. We’re proud to be providing these much-needed affordable rental homes and look forward to welcoming customers into their new homes when they’re completed next year.”

This month Bromford announced it had secured a site in Gloucester city centre where it will be building 113 affordable homes, while earlier in the year the housing association purchased an 11-acre site on the outskirts of Gloucester to build 95 homes. Bromford is the largest housing association in Gloucestershire with more than 10,000 homes.

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Issue 329 : Jun 2025