An exciting new collaboration between one of the leading operators of student accommodation, Fresh, and British department store, John Lewis & Partners is taking the stress out of move-in weekend for student residents. As part of Fresh’s commitment to resident wellbeing, the collaboration is designed not only to ensure residents feel comfortable and supported from day one, but also features exclusive offers and practical support tailored to students’ needs. The partnership reflects Fresh’s ongoing investment in enhancing the student experience and is part of a wider programme of wellbeing-focused initiatives.
Sam Scott, Managing Director of Fresh, explains: “Check-in weekend can feel stressful for many students but at Fresh we are providing more than just a home. We want our residents to be welcomed into a community and feel valued from the day they move in. Our collaboration with John Lewis adds a greater level of enjoyment for all involved. With fabulous pop-up shops in several of our Fresh locations, free lunches and parking we are confident we will be making the move-in experience less stressful, taking the pressure off our new residents and their parents and carers for a smooth experience.”
The John Lewis & Partners pop-up shops will be available at selected Fresh properties as students move in, selling everything from power banks to duvets. Its stock is designed to ensure that students can access all forgotten essentials, no matter how big or small, to ensure check-in day is a seamless experience.
The unique collaboration between Fresh and John Lewis & Partners will also see dedicated shopping lists available for students who simply don’t know where to start with their university packing. Created with Fresh properties in mind, the shopping lists take account of what students will already have in their rooms, as well as what they might need.
Parents and carers are also supported via the collaboration, with vouchers available for discounted food and drinks and free parking at participating John Lewis & Partners stores during check-in weekend (time limits apply). The offer means adults can take a breather and give their youngsters a couple of hours to unpack and meet their fellow residents, before ensuring all is well and saying their goodbyes.
The collaboration with John Lewis & Partners is the latest in a string of innovations implemented by Fresh to support students’ wellbeing. The company already delivers the best-in-class Be Wellbeing programme, supporting the evolution of vibrant communities where residents can thrive. The programme is an integral part of the Fresh experience, meaning every student is supported to build friendships and enjoy a sense of belonging.
Regular events and activities take place throughout the year as part of the Be Wellbeing programme, from sushi-making classes and breakfast get-togethers to art therapy and puppy yoga. Students are also welcomed to a wide range of cultural and religious celebrations, including for Christmas, Lunar New Year, Holi Bhai Dooj, Eid, Ramadan and Hanukkah.
Louise Julier, Business Partnerships Executive at John Lewis & Partners comments: “We are delighted to be collaborating with Fresh to deliver this unique new service to students in support of their wellbeing. A stress-free start to the university term supports young people to settle in more quickly and enjoy the experience, rather than the anxiety of forgotten essentials. It’s a weight off minds for parents and carers too, knowing their young people have everything they need to embrace their fledgling independence.”
To find out more, visit www.thisisfresh.com.
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