A new, luxury apartment in London’s Westminster has been transformed through a groundbreaking approach blending architecture, colour, design, and music with synaesthesia.
Situated in London’s cultural capital, The Aria is a breathtaking penthouse in Westminster’s iconic Chimes building and marks the debut of a pioneering synaesthesia-inspired design led by award-winning interior designer, Jo Love.
In a design first, Jo Love harnessed her unique synaesthetic ability – where sounds trigger visual perceptions of colour and form – to influence every aspect of the space.
To create a holistic and immersive environment, Jo composed a personalised playlist for each room, drawing inspiration from the melodies. For example, the penthouse’s kitchen was infused with the carefree spirit of Caius’ track In the Sun, which inspired a vibrant, health-focused design. This resulted in calming artworks of bamboo leaves, lotus flowers, and olive trees, symbolising both renewal and the rich history of Westminster.
To bring Jo’s vision to life, she collaborated with Crown Trade’s colour experts to curate a palette comprising of up to 50 custom shades. The colours were intentionally selected to support the function of each room while amplifying the building’s natural light and creating a seamless, therapeutic atmosphere for residents.
Deep greens and browns in the master bedroom evoke calm, promoting restful sleep, while the living areas feature lilacs, creams, and greens to inspire relaxation, as well as bespoke artwork which has been painted directly onto the walls. Each hue reflects the building’s rhythm, heritage, and the vibrancy of London itself.
Jo Love, Creative Director at LOVE Design Studio, said: “We are always looking at new ways to create beautiful spaces for people to thrive. At The Aria, we explored expanding the senses by blending colour with music and design details to create a unique set of spaces intrinsically linked with positive living.
“Partnering with Crown Paints was a key part to realise the vision – with over 50 intuitively selected colours, the use of paint extended way beyond a background colour. We placed the Crown paint at the forefront within art ceilings and furniture for the ultimate colour experience.”
Lauren Burnett, Architectural & Design Consultant at Crown Paints, shared: “This project has been an exciting and truly inspiring collaboration. Integrating sound and colour in such an innovative way was a first for us, and we’re delighted with the outcome.
“We hope the residents of The Aria will enjoy these spaces for years to come, whilst also prompting other designers and users to think deeper about the impact of colour through senses.”
Beyond the aesthetic, the project also emphasises longevity. To ensure the apartment’s striking finish endures, Crown Trade’s Clean Extreme Scrubbable Matt was selected for the interior walls and ceilings. This premium, stain-resistant paint can withstand regular cleaning without compromising its rich colour saturation, making it the perfect choice for a high-end, future-proof interior.
For more information about Crown Paints’ colour services, visit Crown Paints Professional.
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