A lot of agencies on the market will spread themselves across several industries and sectors. Whilst that can be productive in achieving more clients on their books, it doesn’t always cater for those businesses who may need more of a specialist approach to their marketing needs.
Specialist marketing agencies can be a great help for businesses that need a marketing service that knows the industry inside and out, especially the products or services offered. It makes marketing campaigns and efforts a lot more successful because the agency knows exactly who the target demographic is and what they want.
Red-Fern is one of those specialist manufacturing marketing agencies, and an ideal pick for those within this sector specifically. This review will look at the agency itself and the pros and cons of using their services.
Why Specialist Marketing Agencies Matter
There are some great benefits to using specialist marketing agencies that many businesses and brands looking for marketing services will often overlook. With that in mind, let’s look at some of the reasons why specialist marketing agencies matter.
Expert knowledge
One of the main benefits of specialist marketing agencies is that they provide a deep understanding of industry-specific trends, target audiences, and current regulations.
That proves essential for ensuring marketing campaigns are crafted with the right data and are successful in converting audiences to paying customers.
Advanced tools
When outsourcing to a marketing agency, you get access to more than just the account manager and team itself. You also get access to expensive software and data analytics platforms that many small teams and companies can’t afford.
That proves vital to the success of marketing campaigns and therefore is a great example of the accessibility that a specialist marketing agency can provide.
Time savings
With access to an external marketing team, you free up the resources in-house. That can be very helpful, especially if your existing staff aren’t experienced or skilled to undertake such roles within marketing.
From daily operations to core business goals, it can be a real help to have the extra hands available.
Flexibility
With a specialist marketing agency to lean on, you’ve got the ability to scale your marketing efforts up or down, based on what your current needs might look like.
Everything you Need to Know About Red-Fern
Red-Fern is a specialist manufacturing marketing agency that was founded 22 years ago to provide exclusive services to industrial and manufacturing businesses. Unlike other agencies, and as mentioned, Red-Fern doesn’t spread itself across sectors, so they’re able to be hyper-focused on the industry they operate in exclusively.
For more than two decades, Red-Fern has built marketing systems that are designed to generate their clients’ commercial pipeline.
The agency serves global manufacturers ranging from businesses turning over £10 million through to the goliaths that turn over billions of pounds internationally. With client experience that spans across some of the most demanding and highly regulated sectors in the industry, they’re one that offers extensive knowledge and skillsets.
Such sectors within the industry include aerospace, rail, automotive, medical and renewables. A lot of the client relationships currently in place routinely run three to four years and beyond. As such, they create relationships that are built on trust and long sales cycles.
Pros and Cons of Using Red-Fern
So what are some of the pros and cons of using Red-Fern as a specialist marketing agency? Before you commit to any agency, it’s important to assess what they can provide so that your time and money are being well spent. While there are lots of marketing agencies out there, every campaign needs to hit the market successfully and drive growth for the business.
Committee-driven decision-making
As an agency, before the supplier is even contacted, the decisions on risk are made by a committee. They assess risk based on technical, operational, and commercial factors.
In comparison to generalist agencies who don’t carry that context, many clients of Red-Fern recognise how this effort shows in the work they produce.
Credibility is grounded in real manufacturing experience
When you pick a marketing agency like Red-Fern, you’re choosing a manufacturing agency that’s grounded in credibility and not marketing theory. The founder of the company, Sean Redfearn, has over fifteen years of experience in print manufacturing.
Experience in all aspects of this industry means the agency understands how manufacturers buy and how engineering and procurement think. This helps to ensure the marketing campaigns created by Red-Fern are crafted effectively to hit the audience’s needs and wants successfully.
Offers specialist disciplines
Red-Fern offers specialist disciplines across everything from SEO to marketing automation, paid media and analytics. The agency aligns them to the commercial direction of the business so that every client gets individual and personalised marketing services that maximise the effectiveness of campaigns.
Are there any downsides to using Red-Fern as a specialist marketing agency? It’s always helpful to know why companies like this one might not always be the best fit for your company.
It’s designed for long-term growth
If you’re not necessarily focused on long-term growth when it comes to your marketing objectives as a business, then this might not be the right marketing agency to choose to begin with. It’s not the right fit if you’re just looking for short or sporadic growth at the moment.
Useful only when your internal resources are stretched
For small businesses who are already successful in their marketing efforts in-house, it might not be worthwhile right now to outsource marketing needs to an agency like Red-Fern. Once internal resources are stretched, that’s when it’s worth investing in outsourced services.
Specialist Marketing Agencies are Worth Seeking Out
For a lot of businesses, especially those within niche sectors, they are most likely to benefit from using a specialist marketing agency.
With agencies like Red-Fern, there are many benefits and perks to utilising it for your manufacturing or industrial business. It’s a great option if you’re stretched thin in-house and need expertise for your marketing requirements to make future campaigns a great success.
