Valleys to Coast Group announces the appointment of James O’Connor as its new Executive Director of Finance and Transformation.
James’s appointment comes at an important moment for the group as it launches its new Corporate Plan for 2026–2031 and enters an exciting period of growth.
James joins from Codi Group, where he served as Director of Corporate Finance and Sustainability, bringing a wealth of leadership experience and expertise in strategic change, financial governance, and organisational improvement.
In his new role, James will oversee the group’s financial strategy and lead a transformation agenda. He will focus on building financial strength, modernising systems, and ensuring resources are used effectively to enable reinvestment into Valleys to Coast’s homes and communities.
His arrival aligns with the launch of the group’s Corporate Plan 2026–2031, which sets out an ambitious strategy to move from traditional ways of working to progressive, data-driven practices.
By expanding its reach across South Wales and launching a new development subsidiary, Sylfaen, Valleys to Coast Group is strengthening its financial foundation to deliver more high-quality, safe, warm, and dry homes.
Joanne Oak, Group Chief Executive, said:”We are thrilled to welcome James to our team. We are entering a transformative chapter as we roll out our new Corporate Plan. James brings experience, energy, and fresh thinking that will help us build our financial strength. Most importantly, he shares our wholehearted commitment to our people and to making a lasting, positive difference in the communities we serve.”
James O’Connor said:”I am delighted to be joining Valleys to Coast Group at such an exciting time. Their ambition has a clear, heartfelt commitment to making a positive difference in people’s lives and communities. I look forward to working alongside the team to build on their strong foundations, drive innovation, and help guide the organisation through its next chapter of growth and service excellence.”
As Valleys to Coast Group prepares to move its new office to Wyndham House in the heart of Bridgend town centre, James’s leadership will be central to guiding the team through this period of growth and positive change.
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