AzkoNobel has announced the launch of the very first UK-based academy for industry professionals in the painting, decorating and architecture industries, the Dulux Academy. Set to provide over 4,000 industry professionals with the opportunity to pursue further training and development with new practices, methodologies and also through professional advice on the application of paints and coverings.

Not built solely for those performing at the top of the industry, or solely those working their way upwards, the academy will exist to support the professional development of individuals at all levels of the career cycle, equipping them with the skills to build, run and promote a successful business. To support this further, as well as key industry skills, courses will also be provided from a marketing perspective, giving people the tools to put their best foot forward.

Also looking to maximise the benefit that the academy will bring to the sector, it has also been decided that the academy will also provide training for those looking to break into the painting and decorating industry, providing a clear training path into the industry and reducing barriers to entry. Given the present state of skill shortages in the wider industry, the news is naturally well received, providing much-needed support for would-be painters and decorators, as well as providing access to a stream of high-quality industry professionals.

Then looking to partner with existing colleges across the UK, the Dulux Academy will also see to the provision of circa 350 workplace opportunities for performing students. This will be further supported through the communication of knowledge on the latest products, methodologies and design technologies to teachers at such institutions, who will then be communicating the same, cutting edge knowledge to their students.

Priti Patel, Minister of State for Employment formally signalled the opening of the venue at the official opening ceremony, and passed comment, saying: “With its fantastic new training academy and City & Guilds Level 3 Certificate, employers like Dulux are leading the way. We are committed to working hand-in-hand with industry to boost the number of apprenticeships our economy needs.”