Sainsbury’s has kicked off its 2025 store expansion drive with the opening of a brand-new supermarket in Felixstowe — the first of 14 planned site conversions following a major property acquisition in late 2024.

Located on a 19,000 sq ft site, the Felixstowe store marks the retailer’s first presence in the Suffolk town, bringing Sainsbury’s full grocery offer to local residents for the first time. The store is part of a strategic expansion effort that will see over 400,000 sq ft of new retail space added to Sainsbury’s portfolio over the next two years.

The newly opened supermarket is one of 14 locations secured last autumn, largely comprising former Homebase units and two sites previously operated by the East of England Co-op. Alongside larger supermarkets, the retailer has also announced plans to open 25 additional convenience stores over the same period.

Patrick Dunne, Sainsbury’s Chief Property and Procurement Officer, said: “We’re thrilled to open our first ever store in Felixstowe, bringing our quality food and excellent service closer to more customers. It’s also a proud moment for the business as this store marks the first of many new supermarkets we’ll be unveiling over the next two years.”

He added: “Our expansion reflects the confidence we have in our brand and our commitment to investing in communities across the country. The Felixstowe site has been transformed in just a few months, and we’re looking forward to continuing this momentum as we bring more Sainsbury’s stores to life.”

The wider expansion is part of a bold growth strategy to strengthen the supermarket’s reach in both new and existing markets, offering customers greater convenience and access to its full range of products.

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