So, you got this nice project planned out that will take your business to new heights. Whether it’s launching a new product or hosting an event for brand awareness, you need to promote your next project or it will be a flop. But getting your project in front of customers
With construction works coming to an end as part of the process to limit the spread of Covid-19, all of us in the demolition and construction sectors have a duty and obligation to the communities that we serve. While the Government is mobilising resources, there are significant shortages for frontline
Launched by Ocubis, City Pavilion showcases a new, members-only co working space, situated on the 12th floor, Cannon Green development. Boosting five floors of serviced office space offering a sensational 3,000 sq ft rooftop garden, one of the largest private rooftop gardens in the city centre, it becomes an office
First time investors often make rookie errors upon embarking on their first venture into property. Whether it be overcommitting themselves, over stretching their budget, buying a property without high demands or choosing an unprofitable location, however these are easily overcome providing you have the right guidance. Several mistakes are becoming
So, you got this nice project planned out that will take your business to new heights. Whether it’s launching a new product or hosting an event for brand awareness, you need to promote your next project or it will be a flop. But getting your project in front of customers is not always easy. Lucky for you, this article compiles seven lists of creative marketing methods for you to try. 1. Offer Exclusive Previews Exclusive previews mean showing your most loyal customers a sneak peek. Not only are they the most likely to buy your product, but they will most likely share the promos to their social circle as well. Exclusive previews can be in the form of in-person, private, or virtual pre-launch parties like an online demo, preview, or tour. Also, it can be a special invitation to test out a new product or service and give feedback. Such exclusive offerings to your loyal customers can reinforce how much you value them, strengthening their loyalty. 2. Spread The Word With Email About 4 billion people around the globe use email. Also, 82% of consumers are said to open emails from businesses and have made purchases from an email marketing message. As you can see, email is an excellent channel for spreading the word about your new project. Not only that, but it also makes a nice incentive to grow your subscribers. You can run a specific email campaign about your new project—perhaps through a series of emails building up to the day of your project launch. You can also use email and platforms like Greenvelope to send professional invitations for your general audience, or in line with the previous tip, for your exclusive promotions. 3. Special Introductory Offer If you’re launching a new product or service, then consider making it available with a special introductory deal. Such deals can take many forms like: Buy 1, Get 1 Deal Discounted Prices Reduced-Price Package or Bundle Coupon or Voucher with Every Purchase Free Gift for Every Referral Loyalty Programs with a Points System Whatever promotion tactic you use, you must emphasize a sense of urgency. Make sure your customers know that it will not last forever. That way, your prospective customers will take action immediately—either by buying or reserving an item. 4. Partner With An Influencer It is not easy to promote your next project if you have a limited reach. If that’s the case, you can always tap people who have a much larger audience. Influencers are authoritative figures who are well-respected in their target market. They have lots of subscribers, followers, and fans who quickly follow any recommendations or endorsements they offer. Reviews and promotions from influencers in your niche can significantly improve your reach and generate instant social proof with your audience. Getting promoted by an influencer will help increase the awareness and recognition of your brand. It will create a lot of hype for your next project too! 5. Forge Partnerships With Other Businesses As a starting or small business, you may have limited marketing resources and budget. So, it only makes sense to try and reach out to other complementary businesses including vendors, suppliers, and manufacturers. Not only is this a win-win situation but there’s also the added credibility when another company recommends you. For instance, you can suggest exchanging customer lists and offering to pay your partner company a commission for every sale that you make. However, this requires access to data, and your business partner must request permission from their customers first if they agree to have their details shared. If the company you’re partnering with maintains a blog or podcast, you can ask to get featured in their content. All you need is to plug your brand name or link in the content, and you can gain exposure to an established base of customers. And if your partner business has a physical retail space, then you can also ask them to put up some of your promotional ads or place your business cards in their lounge or waiting area. In addition, you can also make your customers your business partners. You can create a referral rewards program that offers rewards to customers who refer your business to friends or family. After all, word of mouth is one of the most powerful forms of marketing. 6. Create Project Inserts If you are already shipping and selling products, then you have the opportunity to promote your new project with every sale. You can do so by creating project inserts to ship with every other product that you sell. These do not have to be intricately designed or complex. A simple card can already have a big impact on your receiving customer. You can pair the new project promotion with a thank you note so that your customer feels appreciated while you bring awareness for your new project simultaneously. You can also include a promo code so that your customer is more likely to consider your new project. You can include a custom landing page URL or QR code to minimize the size of your project insert. This also helps provide effective tracking for your campaign. 7. Generate Social Engagement The goal of every social marketing post is to get your followers to act. It can be making comments, clicking a link to engage with the post, or sharing the content with others. The more engagement the post receives, the more visible it will in social media feeds. This can lead to new followers and greater exposure for your new project. So, if you created a social marketing post, then make it actionable with open-ended CTAs. You can include a question or ask followers to weigh in with their opinion. Post a poll or pop quiz. Also, make sure to reply to all comments, positive and negative alike. Whenever possible, reshare stories and posts from customers so you can use such as social proof for other prospects. Conclusion Regardless of how good your next project
With construction works coming to an end as part of the process to limit the spread of Covid-19, all of us in the demolition and construction sectors have a duty and obligation to the communities that we serve. While the Government is mobilising resources, there are significant shortages for frontline staff in the NHS, GP practices and social care sectors. We are therefore encouraging the demolition and wider construction sector to retain a base stock of PPE, and make the rest available to those frontline services who need it far more than we do. You have the ability to save lives by doing so, no donation is too small! Cantillon and DeGroup are pulling together their resources to reach out to our competitors, peers and partners to seek quantities of excess masks, overalls, glasses and gloves. We have contacts within the NHS and Emergency Services who have already said this equipment would be gratefully received. They may use it themselves or indeed direct us to the Vulnerable Groups. The fact is, it can do a lot of good, but not while it sits on our shelves gathering dust. This is a free-of-charge donation, it’s giving back in an hour of real need. We can manage collection and distribution and your contribution will make a huge difference and potentially save many lives. – Paul Cluskey, Managing Director, Cantillon Please visit our Contractors Appeal Website for more information. You can also donate money via our JustGiving page
Launched by Ocubis, City Pavilion showcases a new, members-only co working space, situated on the 12th floor, Cannon Green development. Boosting five floors of serviced office space offering a sensational 3,000 sq ft rooftop garden, one of the largest private rooftop gardens in the city centre, it becomes an office of dreams. The City Pavilion recently hosted an exclusive yoga session for members on the amazing rooftop, as part of the National Work Life Week, in collaboration with award winning operator of premium boutique fitness studios, Core Collective. Located perfectly next door to Canal Street mainline and Underground Station, City Pavilion forms part of the London office building, Cannon Green, offering a dramatic glass atrium and a huge range of amenities. Co-working and hot-desking spaces feature quirky furnishings and unique features, including showers, bike storage options and even Spanner-the on-site bike repair shop. The latest in technology means you can have the absolute optimal of office experience every day. A divine bar and restaurant called The Listing is at your disposal, with a business lounge offering an all day cafe and bar also available. The on-site Gymbox gym means all your needs are in one space, you can even experience heated lockers, on-site cleaning, bespoke art spread over unique office spaces and superfast Wi-Fi, with fair use of printing facilities and photocopying. Well-appointed meeting rooms are carefully tailored to suit the requirements of the modern business, with a wide range of conference room options complemented by unparalleled room service, you can be sure that all your meeting needs will be met with excellence. Neatly tucked below the rooftop garden you can find the Penthouse Office Suite, the most exclusive space for your work with some of the best views in the city. Other options include the Hot Desk, which is ideal for anyone wanting 24 hour, flexible access to a desk or private office on a daily basis. If you require something more bespoke to you, you can experience all the benefits of the Hot Desk in your own Private Office, with bespoke furnishings, secure access and lockable storage. The Exclusive Desk space boosts the ideal space for someone wanting something more permanent, with fixed, lockable desks in an open environment ideal for collaborative teams. Each space is beautifully furnished with the client in mind, offering an office that becomes a home from home, with remarkable views, elegant art work and countless benefits.
First time investors often make rookie errors upon embarking on their first venture into property. Whether it be overcommitting themselves, over stretching their budget, buying a property without high demands or choosing an unprofitable location, however these are easily overcome providing you have the right guidance. Several mistakes are becoming more prevalent across the UK property industry, so here is a list of the most common mistakes that are easily avoidable. Don’t Overstretch Yourself on Budget Cash flow is king across any business sector, therefore the moment you stretch yourself too far with your finances, you could find yourself in boiling water. Any property that doesn’t provide a steady income serves as no worthy investment, only a liability. Being too hopeful and enthusiastic can often lead to misjudgement by an investor in terms of house much rental income can be achieved from a property. This will bring down your estimated cash flow and risk leaving you with a negative cash flow property. Outlining a Strategy or Financial Model Often, many first-time investors fail to outline a strategy before embarking on any finalised investment deals. Performing a financial analysis on a deal can highlight whether the property is suited to you and allows investors to make astute decisions based on their desired goals. Property investment companies like RW Invest aim to make the journey through property investment as smooth as possible, attentive sales negotiators are on hand to ensure all your questions are answered from start to finish. Focussing on key investment hotspots throughout the UK, RW Invest focus on key investment hotspots throughout the UK to assure high rental income and excellent opportunity for capital appreciation. In the meantime, it is important for you to focus on your own individual goals and strategise how they can be implemented to guarantee the best investments. Financial modelling can include budgeting the costs of a development project against the expected income from the sale or rent of the completed dwelling, budgeting the expected rental income after all expenses such as management fees or water rates, determining the return on investment so it can be used as a comparison against other asset classes like stocks and shares and also helping to establish an estimated market value of the property after construction is completed or renovated based on the market currently and over the past 6 months. Research is Key It can be easy for individuals to get tricked by the promises for quick profit and enter the property investment industry with little necessary knowledge on what can be deemed as a prosperous opportunity. The solution is to read around your topic, perform as much research as possible. There is no excuse to be underprepared. Not Balancing Risk and Return Of course, like all types of investment there is always a small risk element. If an investment is sure to offer desirable returns, also analyse its risk profile and calculate how much money you should expect to lose if things turn upside down. Therefore, is it imperative you should never bite off more than you can chew, in other words, don’t invest more than you can afford to lose. Performing Due Diligence Quite often the novelty and excitement of purchasing a new property and becoming a property investor can quite often cloud the judgement of first time investors, leading them to skim over the business side of property investment and causing a buy that may prove to be an investment not worth their while. Due diligence for an experienced property investor can include a multiple of factors such as testing the build to ensure it is structurally sound and safe for tenants, make sure the property fits in your overall vision of the portfolio you’ve imagined, carrying out research and understanding of the current trends surrounding the local property market to ensure you thoroughly understand sale prices as well as typical rental incomes, and finally performing comparable research to justify whether your potential property is a worthwhile investment. Never make assumptions about the location or property, and do not act on the premise that markets are always efficient producing good returns all the time. Of course, every other investor has access to the same information as you, however it is up to you how you utilise it and how you can use it to your advantage to identify unmissable investments.