Unlike tropical countries, warm weather only comes around a few months annually in regions blessed with four seasons. Considering this, most people would maximize this time to enjoy a plethora of physical activities and soak in the sun’s rays outside. The period is also a perfect time to invite people,
As more and more companies offer remote work, and thanks to the advantages offered for new residents by certain countries, many Brits are deciding to leave the United Kingdom. Today, Brits are choosing Spain as their country of residence – attracted by the excellent climate, accessible cost of living and
Now that the days are getting shorter and the nights are getting longer, the weather is beginning to change. The sun is starting to set earlier, and it’s starting to get cosier inside. I know what you’re thinking – that’s no reason to decorate your bedroom! But wait! There are
Any construction project often comes with many complex elements and managing all of those aspects together is the key to a successful end result. That management comes from a team of people collaboratively working towards the end goal, and a principal designer is an imperative part of that success. What
Many individuals work in occupations that involve manual labor, whether in or outdoors. On any day of the week, it could be a challenge to decide what to wear. Going through the closet to find something appealing but doesn’t compromise on quality, comfort, or versatility is a daily struggle many
When growing your business, it’s essential to know which marketing efforts are worth investing in. With more options available than ever before, choosing the best channel for your business can feel overwhelming. That said, email marketing remains a great tactic that helps eCommerce companies thrive in this saturated market. Aside
Summer is around the corner and this means people have to turn to their green fingers again. However, not everyone has green fingers but some do have a garden! How to make your garden ready with minimal effort, while making it a pleasant environment to enjoy those rays of the
So, you got this nice project planned out that will take your business to new heights. Whether it’s launching a new product or hosting an event for brand awareness, you need to promote your next project or it will be a flop. But getting your project in front of customers
With construction works coming to an end as part of the process to limit the spread of Covid-19, all of us in the demolition and construction sectors have a duty and obligation to the communities that we serve. While the Government is mobilising resources, there are significant shortages for frontline
Launched by Ocubis, City Pavilion showcases a new, members-only co working space, situated on the 12th floor, Cannon Green development. Boosting five floors of serviced office space offering a sensational 3,000 sq ft rooftop garden, one of the largest private rooftop gardens in the city centre, it becomes an office
Unlike tropical countries, warm weather only comes around a few months annually in regions blessed with four seasons. Considering this, most people would maximize this time to enjoy a plethora of physical activities and soak in the sun’s rays outside. The period is also a perfect time to invite people, organize, and host large outdoor events. The Pros And Cons Of Outdoor Events The outdoors can offer unique opportunities that can energize your guests, complement your planning efforts, and accommodate flexibility. For example, it allows you to be innovative with your catering and entertainment options. Since summer is the perfect time for outdoor grill sessions, you can certainly offer your guests or clients a fun BBQ treat. However, the outdoors also presents a set of concerns that have to be tackled ahead of the actual event date. For instance, if you’re organizing a large conference, you need to choose among different industrial tents that’d be able to cater to your expected number of participants and provide them with the necessary ventilation for maximum comfort. An Organizer’s Guide: Tips To Achieve Outdoor Event Success While this may discourage you, these challenges can actually spark creativity, help you make informed choices, encourage collaborative effort, and the like. Whether you want a nature-inspired or a festival themed party, your outdoor event can be successful with proper preparation and collaboration. You’ll need to seek help from a caterer, professional photographer, and event organizer to ensure everything will flow smoothly according to plan. To jumpstart the preparation process, below are three tips for organizing outdoor events that you can go with. 1. Monitor The Weather As mentioned, there are advantages associated with outdoor events. But there are also inevitable problems, such as poor weather, that can potentially spoil all of your efforts if not dealt with properly. Considering this, make sure to be updated on weather reports as your event day approaches. Also, have spare longterm tent structures that you can set up immediately and other solutions that offer adequate coverage for your vendors, sponsors, clients, and equipment in the event that the weather turns bad. The weather can be unpredictable even if you keep a close watch on the latest weather news. It’s a must to prepare for the big day with emergency measures. For instance, an outdoor wedding venue can continue in the rain if you erect a marquee or a large tent before the event. With it, you can continue all your other activities inside while protecting your guests from rain and other elements. With these alternatives prepared beforehand, you don’t have to cancel or postpone your event. Instead, you can easily move the event indoors and instruct the other organizers to lead and guide the event attendees. These portable solutions can also double to offer shade for guests who start coming in late in case of a sunny day. Moreover, make sure to learn about the insurance options and expense liabilities if the weather has caused certain damages to the equipment, furniture pieces, and the like. This may be helpful in getting some of your money back. Talk to an event insurance agent to determine the best plans available. Then, choose one within your budget and specific event needs. Before you sign a policy, check the coverage, deductible, and restrictions that may apply. 2. Prioritize Your Guests’ Comfort When hosting indoor events, you might wonder how you can squeeze in your seating options, tables, podiums, and furniture items in awkward corners and tiny stations. Gladly, with outdoor settings, you don’t have to worry about partitions. You can have a spacious area to play around with the decorations and to designate areas. With this, make sure not to limit your cozy seating choices to invite guests to hang around and start to socialize. Make sure to have enough lights to illuminate the space. If you have the budget, you can have different colors and light fixtures placed to cover the event area. Lights can directly transform the ambiance of the room, which influences your guest’s level of comfort. However, for worry-free outdoor lighting installation, make sure to hire licensed lighting experts in your locality. If you’re hosting the event in a pavilion, make sure that an electrical team is around if the air conditioning units start to fail. Alternatively, make sure that you have electric fans, cooling stations, and mist devices available to combat the outdoor humidity. Have a steady supply of clean, drinking water and food throughout the area, especially if more guests and clients come. Apart from this, situate your sanitation facilities away from the food area. In case of emergencies, make sure there’s a response team around or a pest control service that you can call immediately. 3. Designate Responsibilities Another surefire way to organize a successful outdoor event is to clearly assign roles, delegate tasks, and collaborate among your fellow organizers. As the leader of the organizing committee, you’re responsible for managing your team, preparing them for their responsibilities, and designating them to their assigned zones. During the preparation stages, assign ahead who are the ushers, who are responsible in the registration corner, who’ll check in with the food vendors, who’ll work closely with the press, and more. Make sure everyone knows each other’s assignments to make it easy for them to reach out to one another, especially if there are contingencies. It’d also be best to instruct them of the people to contact in case of unforeseen situations. If you can, require your fellow organizers to learn basic first aid to injuries such as shocks caused by electricity and the like as you’d want your guests to feel safe during the entire event. Furthermore, set a few ground rules to ensure that everyone is in sync during the event. For example, no chitchats when clients are around or that someone should tackle a fellow organizer’s tasks if they’d want to use the bathroom. Creating a safety and security protocol with the help of professionals, like security
As more and more companies offer remote work, and thanks to the advantages offered for new residents by certain countries, many Brits are deciding to leave the United Kingdom. Today, Brits are choosing Spain as their country of residence – attracted by the excellent climate, accessible cost of living and various facilities on offer for their relocation. Spain as a country of residence for Brits Life in the United Kingdom can be very exciting, but also draining. That’s why many Brits are deciding to move to Spain, whether it’s to work from the country or retire in a warmer and more accessible location. As a result of the country’s many kilometres of sunny coastline, great prices when compared to other European countries, and the various cultural advantages it has to offer – such as its delicious cuisine – Spain is a particularly attractive choice. In the last few years, there has been a huge increase in British residents in this country, hoping to improve their quality of life in every way possible – simply by moving. What’s more, various facilities are available to help with this relocation. Spanish residency visa Brits looking to move to this country can opt for the Golden Visa for Spain. This is a permit for foreign nationals looking to enter the country to make a significant capital investment and is valid for residents of the United Kingdom. In these cases, British nationals can apply for a temporary visa or – if applicable – a residency visa for investors, offering some excellent advantages. This residency permit can be obtained by meeting certain requirements and allows applicants to obtain a residency visa to live in the country for at least one year, and authorisation to stay for two years – with the option to renew if the investment made is maintained and at least one trip to Spain has been made during the residency period. Advantages of this excellent change Brits who choose to move to Spain with this visa can enjoy various benefits. The price of living is generally less than in the United Kingdom, which usually implies an improvement in the quality of properties available. With affordable prices, Brits can purchase larger homes in safe locations, with all the social benefits they need and an exceptional climate in which to enjoy the outdoors, all year round. Carrying out the formalities To carry out the formalities and make this change, we recommend turning to experts, who can also help you apply for a resident’s visa. One great choice is My Spain Visa: a team of lawyers specialised in these matters who have helped dozens of Brits to start their new lives in Spain. The company is well acquainted with the necessary protocols for a change of residency – ensuring all documents are in order and offering you the greatest benefits possible – taking the burden of paperwork off the shoulders of interested investors and guaranteeing total peace of mind throughout the process.
Now that the days are getting shorter and the nights are getting longer, the weather is beginning to change. The sun is starting to set earlier, and it’s starting to get cosier inside. I know what you’re thinking – that’s no reason to decorate your bedroom! But wait! There are so many reasons you should. Having a cosy bedroom can help your health. So curl up in bed with a nice warm cup of hot cocoa, or even better – one of these 5 design ideas for your bedroom this coming winter. Bedroom Furniture Whether you are a homeowner or a renter, the winter months can be an unpredictable time. Your house could need renovation, and you may want to tidy up some areas that have become messy. It can be hard to decide on the best furniture options if you don’t have a general sense of what you want out of your bedroom. In addition to being functional, making winter furniture selections should also be an aesthetic decision. Will, your bed, be the place to curl up during cold snaps, or will it provide enough comfort for active people looking to get a jump on things in February? For quality bedroom furniture, visit Furniture In Fashion for great deals. Choose warm and rich colours for winter When it comes to your bedroom, you have a lot of influence on how the space looks. This is your space to express yourself. If you choose a bolder colour scheme for your bedroom, then you risk looking unkempt and made of money. Or if you go with a more subdued look, it might seem like you’ve sacrificed comfort for looks. If you want to look good, whether you’re in your pyjamas or slippers, make sure you choose a bedroom with Warm and rich colours for winter, which gives the rooms the soft hue needed for striking those winter-appropriate reactions. Look at wood tone colors for the flooring Rosewood is best known for its beautiful appearance. It has a warm colour and tends to fade naturally from light coloured woods like mahogany and maple towards dark woods like Balsam. The natural look is pleasing to the eye. If you want something that will have a strong appearance late in the day, then look for natural wood floors. When choosing a flooring colour, start with the woods, then look at the face and grain patterns of the logs for identification of when these colours are most appropriate. Add texture to your space with fur throws Pillows are easily one of the most popular accessories that people choose to put into their spaces. Fur throw pillows are the perfect way to add texture to any space you have. Whether you have a bedroom, office, or bedroom with nothing but fluffy pillows lying around, throw them on and instantly, you’ll have a cosy spot to curl up in front of. Fur throws are a fun way to embellish your home. They’re a practical way to get taller when installing decking or generally just give your home a cosy look. They can also be used to cover up storm damage or other small imperfections that would otherwise create big blobs or ripples in otherwise smooth surfaces.
Any construction project often comes with many complex elements and managing all of those aspects together is the key to a successful end result. That management comes from a team of people collaboratively working towards the end goal, and a principal designer is an imperative part of that success. What is a Principal Designer? A Principal Designer, or PD, is a key part of the project team for any project in architecture and construction. A PD can be a single person, or for a bigger project, it can be an organisation too. This person can be from a diverse background, such as a contractor or builder, a tradesperson, or even commercial client, but their job in this instance is to take on the role of managing and directing the design elements of the process. The principal designer guides and instructs the phase prior to construction to oversee the designs with a goal to minimising the risks to health and safety – something that’s vital to the overarching success of any project. What are the roles and responsibility of a Principal Designer? We’ve already mentioned how a principal designer is the health and safety guardian angel and person who ensures the smooth running of the project for the duration, but what does that actually entail? Planning and Monitoring – The success of any project is determined by the plans, and the PD identifies and controls or eliminates any issues in the plans, the build process and the functionality of the space when it’s complete. Managing – The PD is a manager for the team, they’re the liaison between all the different simultaneous elements and the cohesive cooperation consistent understanding between parties, including the client. Coordinating Health & Safety – Without a doubt, the first priority on any build or design is safety, and it’s the PD contributes to the health and safety file and keeps every step of the process in line with regulations and as safe as possible. The key value of a PD comes specifically from their invaluable knowledge and experience in complying with regulations, ensuring that all designers comply with their duties in regulation 9 and specifically that the project meets CDM 2015 and the associated legislative requirements. Why you need a Principal Designer? A principal designer does many things, as stated, but the most impactful and valuable part of their skillset is in the regulation compliance. Due to changes in the CDM Regulations in 2015, the responsibility of project management and the associated weight falls on the client. It is obligatory to appoint a PD in writing for any project with more than one contractor, and if this isn’t done, the responsibility falls utterly to the client. Realistically, most clients don’t have the necessary knowledge or skillset to do the job of PD, and if breaches to the regulations occur, the client then faces the consequences and possible HSE prosecution. There’s a heavy financial burden that comes with such mistakes, in the form of fines, compensation, resource costs, legal costs, as well as the impact of losing business. Ultimately, a PD will avoid the heavy burden you could potentially come to bear, as well as give you the security and relief that come from knowing the process will meet regulations and not result in any ramifications, on top of providing effective and experienced project management. How to choose a Principal Designer This is a difficult question – how are you meant to decide who will bear such important responsibility, particularly given that the flow and functional success of the project is essentially dependent on this person? The best idea is definitely to go for a professional, firstly. We’ve established how important a principal designer is, and in light of that, it’s equally important not to cut corners here too. Somebody with good credentials, experience and qualifications is ideal, and the right kind of person in terms of personality for you to work with is also important to the emotional experience of the project. Ultimately, the best thing to do is to find a property and construction consultancy who offer this Principle Designer Services such as Henry Riley and work with them to find the right person for the project. Overall, a principal designer is a vital part of project management and a really key element in assuring the smooth and successful running of the process. More than anything, their wealth of knowledge and experience is invaluable in removing the stress, because by delegating, the responsibility for adhering to health and safety and building regulations falls to a professional.
Many individuals work in occupations that involve manual labor, whether in or outdoors. On any day of the week, it could be a challenge to decide what to wear. Going through the closet to find something appealing but doesn’t compromise on quality, comfort, or versatility is a daily struggle many could face. If you work in manual labor, you need to search for pieces of clothing that allow you to do anything freely, comfortably, and fashionably. The good news is that most manual work wardrobes now include authentic designs and sophisticated staples that can be mixed and matched with ease. All you have to do is get them into your closet. Hold that thought—here are a few wardrobe essentials for manual workers like you. 1. Stretchable Tactical Pants First on the list are stretchable tactical pants. Tactical trousers are multipurpose pants noted for their toughness, utility, and style worn both on or off the job. Police officers, military personnel, or anyone who works in an active environment and participates in outdoor activities typically wear them. Tactical pants combine functionality with the comfort of athletic or work wear. They’re often made out of synthetic fabrics such as polyester, cotton, nylon, and elastane for a better range of movement and are designed to provide maximum agility for people who work in manual labor every day. You can find such variations on Mancave Workwear or at any reputable shops online. 2. Work Boots When you’re in an active work environment, your equipment and gears will need to be strong and durable, such as your work boots. An ideal work boot for every manual working individual should be made from durable materials, offer a simple design, and be built to last. There are many advantages to wearing these boots. Some examples include: Better Foot Protection – Working with heavy machinery or hazardous tools places you at risk of suffering cuts or crush injuries to your feet. Therefore, it’s best to wear work boots to protect your feet. Perhaps steel-toed work boots will be handy in protecting your feet. Consistent Comfort – A regular shoe may leave your feet aching at the end of a long workday. Owning and wearing a pair of work boots could cushion your feet and help you avoid this problem. They can also keep your toes warm in the winter, too. Greater Durability – Investing in well-made and robust work boots can generally help make you feel confident with their durability. 3. Dry-Fit T-Shirts T-shirts could be considered fantastic clothing to wear. However, dry-fit shirts are more like a necessity for athletes and hard workers. If you’re not sure why, consider the following benefits: It’s made from a suitable material. Dry-fit can complement different skin types. Since they frequently come in various fabric combinations, their lightness and breathability aren’t sacrificed. It wicks away any form of moisture. The wicking action is essential to keep you as sweat-free as possible while working under the sun. It increases your flexible ability while moving. When doing a task that requires a sequence of moves, you’ll want to wear something that doesn’t restrict your movements. Dry-fit shirts aren’t just for athletes; hard workers can wear them as well. If you find such clothing appealing, make sure to buy from a reputable manufacturer to ensure you don’t get a second-hand product. 4. Work Shorts For those working outside during the hot weather, work shorts could be considered essential. At first glance work shorts may appear like ordinary shorts, but they actually feature stretchable gussets for a greater range of motion. Aside from the gussets, work shorts have a lot of pockets and other features, so you’ll have plenty of room for your phone, keys, tools, and other items needed while working. 5. Insulated Jackets When the weather’s cooler and ordinary sweatshirts or fleece aren’t enough to keep you warm, an insulated jacket may offer you the necessary protection. Insulated jackets help your body retain body heat when the temperature drops. Insulated jackets come in a variety of fillings depending on the brand you choose. A natural or synthetic down option is available with some brands, as well as a hybrid of the two options. Regardless of what you choose, they’ll likely be lightweight, packable, and water-resistant—ideal for those on the go. Final Thoughts To succeed in your job, you need more than just knowledge and expertise—you must also feel at ease. Whether you’re looking to keep cool or dry, warm or comfy, essential work gear might help you feel prepared to completed the task at hand. After all, if you work in comfort, your day will be at the least less stressful, safer, and more fruitful.
When growing your business, it’s essential to know which marketing efforts are worth investing in. With more options available than ever before, choosing the best channel for your business can feel overwhelming. That said, email marketing remains a great tactic that helps eCommerce companies thrive in this saturated market. Aside from the fact that this strategy is 40% better at converting than some social media platforms, it is also an excellent channel for generating leads, making sales, and retaining customers. But before you set up an email marketing campaign, it’s essential to grow a reliable online presence for your business so customers can browse and shop in your online store without any trouble. A good start is the most suitable hosting for business and a relevant domain name. So if you’re wondering whether email marketing is the right marketing option for you and how well it would pay off, continue reading this article. Generates the Highest ROI ROI, which stands for return on investment, refers to the incremental revenue per dollar spent. Implementing a high-generating ROI marketing strategy is essential to keep businesses profitable and running for the long haul. Compared to other marketing methods, email marketing tends to generate the highest ROI. For every dollar spent on this marketing tactic, businesses get an ROI of $40. In retrospect, search engine optimization (SEO) only generates $22.24, and mobile marketing yields at only $10.51. When done right, this practice benefits businesses in the following ways: Justifies marketing spend Compares marketing efficiency Provides insight on what to spend more on With the correct information, businesses can plan a lucrative marketing strategy, spending less to gain maximum revenue. Increases Web Traffic According to HubSpot, the most significant marketing challenge for businesses is generating traffic and leads. No matter the size of your business, having an email marketing strategy is vital. In 2021, there are 4.147 million email users and 319.6 billion sent and received emails per day. With that in mind, people worldwide are reachable through their email inbox, making email marketing a suitable strategy to drive more traffic to your website. The first step to email marketing is building an email list – a collection of email addresses from people who permit you to send them emails. Typically, people provide their email addresses in exchange for a special offer, valuable resources, or freebies. For instance, if your business sells kitchen appliances, consider offering a healthy recipe eBook in return for their email addresses. Next, make sure the emails you send are not spammy. Avoid sending them too often and including unnecessary information. Instead, keep them concise and provide a clear call-to-action button to drive targeted traffic to the pages you choose. Easy to Measure Measuring your marketing efforts is critical. It gives insight into what works, what doesn’t, and where to improve, allowing businesses to plan a better strategy for maximum results. Here are several email marketing metrics to measure to help improve the outcome: Open rate. This refers to the percentage of recipients who opened your email. Consider personalizing the subject line with the recipient’s first name to increase the open rate. Click-through rate. Shows how many recipients clicked on a link attached to your email. Pay attention to the anchor text, link placement, and button color choice. Unsubscribe rate. The percentage of recipients who unsubscribe from your mailing list. This is mostly due to unrecognizable sender, weak brand identity, and emailing too often. Complaint rate. This is the percentage of recipients who marked your email as spam. Reasons for high complaint rates include leaving out the unsubscribe link in your emails and sending irrelevant content. Conversion rate. The number of recipients who completed your desired action, such as purchasing a product, subscribing to a channel, or signing up for a course. Bounce rate. Shows total emails that weren’t successfully delivered, which is mainly due to the wrong email address, overloaded server, or full mailbox on the recipient’s part. Builds a Lasting Customer Base Aside from attracting new customers, it’s also critical to retain the existing ones. Not only will doing so help increase sales but a loyal and lasting customer base will also boost your company’s growth and brand reputation. A great way to achieve that by email marketing is through loyalty programs – a marketing strategy to encourage repeat orders and increase brand loyalty. Here’s a list of programs worth considering: VIP programs. Consider offering access to special deals such as coupon codes or early launch discounts to those who sign up as VIP members. Brand ambassador programs. Offer various perks such as invitations to brand events and access to exclusive communities to those who become brand ambassadors. Referral programs. Encourage customers to invite others to try your brand or service by giving redeemable points for every successful conversion. Email Is a Preferred Communication Channel 83% of customers prefer to hear from brands via email. That said, it’s important to pay attention to your audiences’ needs. For instance, 54% of consumers want businesses to make it easy to opt out of their mailing list. Therefore, include an easy-to-spot unsubscribe button for their convenience. Additionally, personalize your emails as this strategy boosts transaction rates by six times. Customers also state they’re more likely to shop when offered personalized offers and product recommendations. A great example of this is Netflix, where they send emails based on the customer’s watch history. Without personalization, you risk losing customers, as 74% of them get frustrated when content has nothing to do with them. Boosts Sales When done right, email marketing can boost sales. To do that, consider using email segmentation, the practice of dividing your email list into different groups so marketers can tailor unique campaigns to each segment. As a marketer, you can segment based on a few criteria, such as signup date, group interest, or subscriber activity. That said, segmentation enables marketers to respond to subscribers’ behaviors and make customized messages relevant to their needs. This practice can garner 14.31% higher
Summer is around the corner and this means people have to turn to their green fingers again. However, not everyone has green fingers but some do have a garden! How to make your garden ready with minimal effort, while making it a pleasant environment to enjoy those rays of the sun? In this article, we will look at multiple ways to create a summer feeling. Add a palm tree! Sounds like an easy thing to do right? Palm trees come in lots of different sizes and can be placed almost everywhere. The advantage of a palm tree is the fact that it can be placed in a pot which makes it versatile to place. The palm tree immediately gives a summer feeling and does not require any changes to your current garden. Besides that, they are easy to maintain as long as you follow the weather patterns. Oh, there’s an application for that, of course. Garden efficient using applications To continue our trajectory along the road of applications, there is way more to explore. There are simple garden applications that tell you when you need to water your plants and change the soil, to complex and professional apps for the real deal. If you do not have green fingers, the simple app will suffice in keeping your plants alive. Nothing better than having an efficient gardening process, right? Add some plants and flowers Naturally, your garden includes garden plants. However, there are great additions that can make an easy difference. For example, colourful flowers in the summer can change the atmosphere of the garden entirely. They do come with some instructions, but when following them you can be sure to have beautiful colours during the whole summer period. Next to that, there are options such as the French lavender. With their popping purple colour, they are a great addition to almost any type of garden. Time to pick up a gardening hobby? If you are interested in growing green fingers, this might be the one for you. Although it does not have to be placed in a garden, a Bonsai tree can be great among garden plants. Especially in smaller gardens it is a match made in heaven. Bonsai refers to an ancient Japanese technique of taking care of plants and does not refer to a specific plant type. Often, the technique is applied to plants such as Ginseng. The technique requires you to “shape” the plant artistically and calmly, a process that is both labours intensive as well as perfectionistic. In the process, trees can often die. This makes it the ultimate test to becoming a true gardener. Luckily there is the Internet Of course, you are not alone in this. Many social media channels are packed with photos and videos of Bonsai and how to take care of them. These help you to get a hang of it and grow your inner Bonsai expertise.
So, you got this nice project planned out that will take your business to new heights. Whether it’s launching a new product or hosting an event for brand awareness, you need to promote your next project or it will be a flop. But getting your project in front of customers is not always easy. Lucky for you, this article compiles seven lists of creative marketing methods for you to try. 1. Offer Exclusive Previews Exclusive previews mean showing your most loyal customers a sneak peek. Not only are they the most likely to buy your product, but they will most likely share the promos to their social circle as well. Exclusive previews can be in the form of in-person, private, or virtual pre-launch parties like an online demo, preview, or tour. Also, it can be a special invitation to test out a new product or service and give feedback. Such exclusive offerings to your loyal customers can reinforce how much you value them, strengthening their loyalty. 2. Spread The Word With Email About 4 billion people around the globe use email. Also, 82% of consumers are said to open emails from businesses and have made purchases from an email marketing message. As you can see, email is an excellent channel for spreading the word about your new project. Not only that, but it also makes a nice incentive to grow your subscribers. You can run a specific email campaign about your new project—perhaps through a series of emails building up to the day of your project launch. You can also use email and platforms like Greenvelope to send professional invitations for your general audience, or in line with the previous tip, for your exclusive promotions. 3. Special Introductory Offer If you’re launching a new product or service, then consider making it available with a special introductory deal. Such deals can take many forms like: Buy 1, Get 1 Deal Discounted Prices Reduced-Price Package or Bundle Coupon or Voucher with Every Purchase Free Gift for Every Referral Loyalty Programs with a Points System Whatever promotion tactic you use, you must emphasize a sense of urgency. Make sure your customers know that it will not last forever. That way, your prospective customers will take action immediately—either by buying or reserving an item. 4. Partner With An Influencer It is not easy to promote your next project if you have a limited reach. If that’s the case, you can always tap people who have a much larger audience. Influencers are authoritative figures who are well-respected in their target market. They have lots of subscribers, followers, and fans who quickly follow any recommendations or endorsements they offer. Reviews and promotions from influencers in your niche can significantly improve your reach and generate instant social proof with your audience. Getting promoted by an influencer will help increase the awareness and recognition of your brand. It will create a lot of hype for your next project too! 5. Forge Partnerships With Other Businesses As a starting or small business, you may have limited marketing resources and budget. So, it only makes sense to try and reach out to other complementary businesses including vendors, suppliers, and manufacturers. Not only is this a win-win situation but there’s also the added credibility when another company recommends you. For instance, you can suggest exchanging customer lists and offering to pay your partner company a commission for every sale that you make. However, this requires access to data, and your business partner must request permission from their customers first if they agree to have their details shared. If the company you’re partnering with maintains a blog or podcast, you can ask to get featured in their content. All you need is to plug your brand name or link in the content, and you can gain exposure to an established base of customers. And if your partner business has a physical retail space, then you can also ask them to put up some of your promotional ads or place your business cards in their lounge or waiting area. In addition, you can also make your customers your business partners. You can create a referral rewards program that offers rewards to customers who refer your business to friends or family. After all, word of mouth is one of the most powerful forms of marketing. 6. Create Project Inserts If you are already shipping and selling products, then you have the opportunity to promote your new project with every sale. You can do so by creating project inserts to ship with every other product that you sell. These do not have to be intricately designed or complex. A simple card can already have a big impact on your receiving customer. You can pair the new project promotion with a thank you note so that your customer feels appreciated while you bring awareness for your new project simultaneously. You can also include a promo code so that your customer is more likely to consider your new project. You can include a custom landing page URL or QR code to minimize the size of your project insert. This also helps provide effective tracking for your campaign. 7. Generate Social Engagement The goal of every social marketing post is to get your followers to act. It can be making comments, clicking a link to engage with the post, or sharing the content with others. The more engagement the post receives, the more visible it will in social media feeds. This can lead to new followers and greater exposure for your new project. So, if you created a social marketing post, then make it actionable with open-ended CTAs. You can include a question or ask followers to weigh in with their opinion. Post a poll or pop quiz. Also, make sure to reply to all comments, positive and negative alike. Whenever possible, reshare stories and posts from customers so you can use such as social proof for other prospects. Conclusion Regardless of how good your next project
With construction works coming to an end as part of the process to limit the spread of Covid-19, all of us in the demolition and construction sectors have a duty and obligation to the communities that we serve. While the Government is mobilising resources, there are significant shortages for frontline staff in the NHS, GP practices and social care sectors. We are therefore encouraging the demolition and wider construction sector to retain a base stock of PPE, and make the rest available to those frontline services who need it far more than we do. You have the ability to save lives by doing so, no donation is too small! Cantillon and DeGroup are pulling together their resources to reach out to our competitors, peers and partners to seek quantities of excess masks, overalls, glasses and gloves. We have contacts within the NHS and Emergency Services who have already said this equipment would be gratefully received. They may use it themselves or indeed direct us to the Vulnerable Groups. The fact is, it can do a lot of good, but not while it sits on our shelves gathering dust. This is a free-of-charge donation, it’s giving back in an hour of real need. We can manage collection and distribution and your contribution will make a huge difference and potentially save many lives. – Paul Cluskey, Managing Director, Cantillon Please visit our Contractors Appeal Website for more information. You can also donate money via our JustGiving page
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