Business : Testing, Certification & Business Tools News

7 Factors to Address in Building a Sustainable Business

A sustainable business model is geared towards achieving long-term profitability while highlighting social responsibility. The concern goes beyond financial stability. It provides economic, social, and environmental value. In this article, we’ll talk about some of the most important things that will help in building a sustainable business. Education Sustainability isn’t

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PAGABO ANNOUNCES AWARDS FOR NEW £47BN DEVELOPER-LED FRAMEWORK

PAGABO has announced the awards for its £47 billion, five and a half-year developer-led framework, which goes live today (Tuesday 15 December). Acting on behalf of Cumbria, Northumberland, Tyne and Wear NHS Foundation Trust, national framework provider Pagabo has established a framework of 29 development companies capable of providing developer-led

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CIPS launches the FREE Construction Procurement Competence Tool.

The Chartered Institute of Procurement & Supply, the global professional body for supply chain management has launched the new Construction Procurement Competence Tool after the development of a national suite of procurement competence standards following the Grenfell enquiry. In response to Dame Judith Hackitt’s Building a Safer Future report, it

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Kite Packaging are announced WINNERS of the UK Packaging Awards ‘Supply Chain Solution of the year’ category.

The employee-owned packaging business has 7 sites located across the UK with a team of dedicated in-house specialists in the fields of load retention, in-the-box, packaging technologists and aerospace and automotive packaging design engineers. Kites packaging specialists are supported by best-in-class technology, systems, design capability and their Mobile Testing facility

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4 ways to organise your office for improved productivity

Productivity at work is always going to be a hot topic because there are continually so many emerging techniques that are supposed to help employees and employers get the most out of every working day. Often, these techniques are ones that are centred around an individual and while that is

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Pagabo hit £3 billion social value enabled mark

We are celebrating hitting our latest social value milestone, marking £3bn in social value being enabled by works procured through our frameworks since 2017. Continuing Success This marks another milestone in a hugely successful year for our firm, which saw the launch of our new Major Works and Professional Services

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PAGABO HITS £3 BILLION SOCIAL VALUE ENABLED MARK

FRAMEWORK provider Pagabo is celebrating hitting its latest social value milestone, marking £3bn in social value being enabled by works procured through its frameworks since 2017. This marks another milestone in a hugely successful year for the firm, which saw the launch of its new Major Works and Professional Services

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3 Tactics To Better Manage Your Marketing Efforts

When you’re trying to create and manage a marketing campaign for your business, it can be a lot to keep track of. A marketing campaign is something that your business will rely upon for likely months, and potentially years at a time for growth—with some necessary audits and updates of

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Latest Issue
Issue 335 : Dec 2025

Business : Testing, Certification & Business Tools News

7 Factors to Address in Building a Sustainable Business

A sustainable business model is geared towards achieving long-term profitability while highlighting social responsibility. The concern goes beyond financial stability. It provides economic, social, and environmental value. In this article, we’ll talk about some of the most important things that will help in building a sustainable business. Education Sustainability isn’t a new concept, but a lot are unaware of how to do it successfully. One thing that can help is to educate key players, including executives and managers. For instance, by enrolling in online short courses, it is possible to learn about the latest sustainability trends that a business can implement. It builds knowledge and skills to determine the best strategies to pursue. Executive Support Leadership buy-in is an important ingredient in introducing sustainability in business. It all starts at the top, executive involvement is necessary. Without the support of the leaders, there will be no resources to pursue the strategies, especially financial capital. Employee Participation It is not enough to have executive support when building a sustainable business. Employee involvement is equally crucial. Their actions will have a ripple effect. This will influence the success or failure of the sustainability initiatives in an organization. Supply Chain Management To become a sustainable business, it is also crucial to think of everyone else in the supply chain. This requires partnering with green vendors. See to it that you are working with businesses that are one with your sustainability goals. By involving the entire logistics network in your sustainability initiatives, you are amplifying the potential benefits of your actions. Giving Back Giving back is one of the must-haves in a sustainable business model. Businesses should give as much as they take. This is based on the borrow-use-return principle. It means that businesses borrow resources and intend to replenish them. This is a concept of responsible consumption. As a part of giving back, businesses should also demonstrate community involvement, which is possible by partnering with charitable organizations and supporting worthy causes.  Customer Satisfaction In anything that a business does, emphasis should be on customer satisfaction. With this, think of the customers when implementing sustainability initiatives. Especially when radical changes are involved, think about how customers will react. Find a way to balance sustainability and customer needs. If they are not happy, the business’ profitability can bet compromised Financial Resources Pursuing sustainability in business requires financial resources. This is one of the factors that hinder many people from introducing a sustainable approach in their business. Do not view it as an unnecessary expense. Instead, think of it as a long-term investment. In the future, your sustainability strategies can yield maximum returns. Building a sustainable business does not happen overnight. It is a long-term goal that requires a proactive strategy. Whether you are an entrepreneur or a manager, consider taking online short coursesto learn how to embed sustainability in your business.

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Kite Packaging launch plastic free bottle protection for a wide range of fragile items

The employee-owned packaging business has 7 sites located around the UK and have always focused on bringing innovative solutions to market. Their latest two product launches involve plastic free bottle protectors, both 100% recyclable and biodegradable, they make the perfect solution for protecting delicate items. Flexi-Hex With its unique patented honeycomb design, Flexi-Hex is a great alternative to plastic and other protective packaging solutions such as polystyrene, and is much more cost-effective than other paper solutions such as ‘pulp‘ packaging. Extremely strong and adaptable, it is suitable for glass, bottles, homewares, ceramics and much more. Simply place between the two-honeycomb structures and use in conjunction with Kites single wall outer box for ultimate protection during transit. Corrugated sleeving Designed to mould itself around a variety of shapes, our 100% recyclable and biodegradable corrugated sleeving is suitable to protect a wide range of products, from glass, bottles, ceramics, jars, homeware and much more. Moisture resistant, adaptable, and extremely easy to use they are a great lightweight plastic free alternative. Simply place in-between the cylinder shape structure and use in conjunction with Kites tailor-made postal boxes, for added protection during transit fill any voids with Kites paper bubble or SpeedMan paper. For more information on Kite packaging please visit kitepackaging.co.uk.

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PAGABO ANNOUNCES AWARDS FOR NEW £47BN DEVELOPER-LED FRAMEWORK

PAGABO has announced the awards for its £47 billion, five and a half-year developer-led framework, which goes live today (Tuesday 15 December). Acting on behalf of Cumbria, Northumberland, Tyne and Wear NHS Foundation Trust, national framework provider Pagabo has established a framework of 29 development companies capable of providing developer-led schemes within the UK for the UK public sector. The framework features nine lots covering three contract structures: Property Development via Joint Venture and Special Purpose Vehicle, Long Income Lease and Lease Back, and Property Development Single Site by Development Agreement. These lots cover a huge variety of development sectors, covering single and multi-occupancy residential and student accommodation, commercial buildings, transport infrastructure and car parks, prisons and high security buildings, education, healthcare, care homes and extra care buildings, and mixed-use schemes. Each contract structure is separated into three value bands as well as on a sector and regional basis to make sure the relevant developers are available to clients for the right size of project. The value bands are split into three increments and cover developments of up to and above £100 million. In order to provide greater choice for clients, Pagabo allowed up to six core companies for each development sector under each lot in every geographical region. In addition to these core companies, three reserve companies have been named to supplement the procurement process in each segment.   The 29 development companies that have been awarded a place on the new framework (in alphabetical order) are: Argon Property Development Solutions Ltd Bruntwood Capital and Centric Community Development Partnerships EDAROTH ENGIE Regeneration Equitix Geoffrey Osborne Godwin Developments Goldbeck HBD Heron Bros Ion Developments GRAHAM Cityheart Kajima Genr8 Kier Property Developments Lindum Group LinkCity McGoff Construction Morgan Sindall Consortium Prime Queensberry Real Estate Seddon Sir Robert McAlpine Capital Ventures Summerhill VINCI UK Developments Vistry Partnerships Willmott Dixon Yondr Group Jason Stapley, managing director at Pagabo, said: “We have been blown away by the phenomenal interest to this new framework from the industry, which speaks to its uniqueness and potential. It will not only save time and effort when procuring a developer but will also save developers a lot of money on opportunity bidding as well – which for some larger development schemes can be more than £1 million. “It’s been clear from recent months that government sees the construction industry as really important to our ‘return to normal’ recovery – particularly when it comes to complex development projects. This new framework will allow developers the ability to procure works through a compliant and simple to use framework, and to support the public sector with vital expansion plans, and to create a more robust sector all round.” The framework, which launches today, will run for four years with the option to extend for a further 16 months, and is Pagabo’s first framework dedicated to developers. It is available to all public sector bodies including schools, universities, local authorities, police and emergency services, NHS organisations, health and social care providers, and housing associations, as well as central government departments and the Ministry of Defence. Jonathan Parker, framework manager at Pagabo, said: “We are incredibly pleased to be bringing this new developer-led framework to market, which will give Pagabo a unique procurement route for clients to the development market. As with all of our frameworks, the developer-led procurement option is rooted in compliance, giving our clients complete peace of mind and security, as well as the simplicity of process, speed and support we are known for. “A unique element of this framework is the implementation of legal documents. All too often in the development market, ensuring the compliance and accuracy of documentation can significantly complicate process and make things take longer, so we have worked closely with a leading legal practice to create standard documents for clients to use as a basis to help further speed up the process. “A great deal of our procurement success is down to our client-focussed approach. With all our frameworks we aim to simplify the whole process, ensure flexibility and provide greater choice for clients, all packaged up with OJEU compliance – and this new framework is no different in that respect. It will form another crucial part of our Pagabo’s overall portfolio, and it’s clear from the highly competitive process that our collaborative approach and market engagement has resonated with developers. This is an excellent way to round out the year, and we very much look forward to progressing the first projects via the framework over the coming months.” In order to be considered for the framework, providers were required to go through a rigorous OJEU compliant tender process, prove financial suitability and relevant experience. As well as this, providers on Pagabo frameworks are required to share the company’s passion for social value and technology. This framework launch rounds off a successful 2020 for Pagabo, with the framework provider recently surpassing £3 billion in social value enabled via its suite of frameworks, and the launch of the second iterations of its highly successful Major Works and Professional Services frameworks earlier in the year. For more information, please visit https://www.pagabo.co.uk/

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CIPS launches the FREE Construction Procurement Competence Tool.

The Chartered Institute of Procurement & Supply, the global professional body for supply chain management has launched the new Construction Procurement Competence Tool after the development of a national suite of procurement competence standards following the Grenfell enquiry. In response to Dame Judith Hackitt’s Building a Safer Future report, it was recognised that poor procurement practices can lead to decisions that compromise all aspects of building and life safety, and across the sector there was a desire to improve the competence of people involved in procurement activities so that better decisions are taken at all levels of the construction supply chain. The free tool allows users to benchmark themselves and other individuals against the recommended competency framework to understand the level of competency or additional training and skills required to meet these more rigorous standards. Users select their job role, such as building safety manager, principle contractor, or procurement leader followed by job competencies set against RIBA (Royal Institute of British Architects) stages 0-7 with the required level indicated against each stage. The stages cover definition, capabilities and knowledge which are matched to levels in the CIPS global framework highlighting skills and capabilities required in various job roles. The user then receives a summary of skills and competencies and where there are gaps for improvement. The tool is designed for use by individual contractors and construction professionals, companies and project managers. CIPS chaired Working Group 11, one of the 13 groups appointed as part of the Competency Steering Group (CSG) following the Hackitt report. The CSG was tasked with the development of a national suite of procurement competence standards required not just amongst builders but associated professions such as architects and surveyors when working on higher risk buildings. Organisations can map what procurement competency levels are required at each stage of a build, identifying key roles and levels of understanding to support enhanced safety aims. Whole teams can go through the process of assessment. Duncan Brock CIPS Group Director and chair of the procurement working group, said, “The free tool is a result of a collaborative project to help support the construction sector to combat its common challenges and reach a balanced approach as the pressures of price, margin and safety remain. We hope it will give the sector more confidence and knowledge about procurement and build a better future for residents of higher risk buildings. “The Grenfell tragedy will stick in our minds for many years to come and CIPS is proud to have been part of the work to improve standards to increase competence and ultimately ensure the safety of citizens in their homes.” More information about the tool.

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CONSTRUCTION PLAYBOOK REACTION: PROCUREMENT ADAPTATION CENTRAL TO DRIVING CHANGE

Those in the public sector working on procurement will need to radically adapt and change the way they work to support change in the construction industry and respond to the challenges faced by the country. So says LORD KERSLAKE, non-executive chairman of framework provider Pagabo. “Today’s government guidance on sourcing and contracting public works projects and programmes has been published at a crucial time – when the UK is still reeling from the effects of COVID-19 and as it moves to a new relationship with the European Union. “The Construction Playbook is a positive and powerful document with great information on how we can together create a transformation of the construction sector. This document is really important and bigger than people realise – given the size of the construction sector in this country and that it makes up 10 per cent of our economy. “The report has some particularly positive things in it in terms of health and safety and its primacy in construction and the way it innovates. The report also acknowledges the huge importance of social value and the need to assess projects in terms of their whole life costs and procure for value. Thirdly, and crucially, the importance of digital in construction. “The report itself features an in-depth analysis on how we move forwards as an industry and how we will take on board these really important issues. “This is going to involve as much of a change on the procurement side in the public sector as it a change in the construction sector. “This means a radical change in the process of procurement within the public sector to encourage and support the sector itself changing. There will therefore be the huge task of investing in training and development of the public sector here. And if that doesn’t happen, there is a risk that the sector looks to change but then finds the procurement isn’t changing to keep pace with that. It is vitally important therefore, but both construction and procurement need to work together. “We need to ensure that the principles of the document are followed through in practice so when we talk about social value it is not a theoretical thing – but is real delivery of social value. Which means that you have to ensure that social benefits are maintained when the contract has started – not just calculated at the beginning. “Digital technology and digitally enabled procurement and delivery could be enormously helpful in ensuring that the rest of the principles are achieved in practice.  I think that the things that Pagabo has done with its Future of Construction initiative anticipates many of these issues and it fits very well with the approach that Pagabo has taken to try and change its business. “One issue that I couldn’t see as much about creating a diverse industry. “The playbook talks about delivery but more work needs to be done and more thought needs to be given to how this is done across the public sector – a huge and diverse set of organisations. “The playbook is important post COVID. COVID has been the focus in the construction sector and within local organisations – and of course, the ‘here and now.’ This has almost certainly crowded out the longer term thinking by government. “But what I do see are welcome documents such as this playbook, as well as the government’s Fairer, Faster, Green document on infrastructure and the prime minister’s ten-point plan on zero carbon. It’s all part of the ‘building back better’ agenda and now is the right time to be thinking about all of these aspects. “The construction industry is vital to the UK’s economy and this playbook acknowledges that – and it encourages collaborative work across the public sector and private sector. It also notes that the principles and polices in the playbook aim to transform how we assess procure and manage public works projects and programmes. “The document is a good guide for how the UK can deliver beyond COVID. But now we need to deliver together – and procurement is at the core of that delivery.” For more information, please visit https://www.pagabo.co.uk/.   

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Kite Packaging are announced WINNERS of the UK Packaging Awards ‘Supply Chain Solution of the year’ category.

The employee-owned packaging business has 7 sites located across the UK with a team of dedicated in-house specialists in the fields of load retention, in-the-box, packaging technologists and aerospace and automotive packaging design engineers. Kites packaging specialists are supported by best-in-class technology, systems, design capability and their Mobile Testing facility Unit – home to some of the industries leading technology and testing equipment. This was the first year the employee-owned business entered the prestigious UK Packaging Awards. Entering 5 submissions, 4 of which were shortlisted, was a great achievement. The announcement that Kite are winners in the supply chain solution of the year category, was a fantastic success for the whole team. The winning solution was a complete packaging re-design for a leading manufacturer of cookers, kitchen appliances and interior furnishings. The client approached Kite as their existing packaging did not sit correct with their philosophy, was taking too long to pack and was not actually doing the job it was meant to – protecting their items. The packaging technologists worked together with the in house specialist divisions and came up with a packaging solution that not only gave them a re-usable, highly protective solution, but achieved the following great results :- reduced packaging weight, damages, plastic content, cost, packing time and packing space. For more information on Kite Packaging please visit kitepackaging.co.uk.

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4 ways to organise your office for improved productivity

Productivity at work is always going to be a hot topic because there are continually so many emerging techniques that are supposed to help employees and employers get the most out of every working day. Often, these techniques are ones that are centred around an individual and while that is a fundamental starting point, people usually forget to assess the environment they’re working in – the office itself. There are many simple ways to organise your office to help improve productivity and we’ve listed some below. Office equipment It sounds obvious, but it’s important that you have the right equipment in order to work effectively. If you are doing lots of tasks on a computer then a second screen can really improve productivity and efficiencies. If you are using a second screen or laptop screen then these need to be at eye level to reduce eye strain and back and neck injury. Screen levels can be adjusted with risers if needs be. As well as any technical requirements, making sure you have adequate desk space and a comfortable chair in good working order are essential. If these items are old and broken then they can also lead to counterproductivity. You can buy replacements for fittings such as castors online so you often won’t have to replace whole units if they need fixing. 2. Office lighting Artificial lighting can strain your eyes and lead to headaches and tiredness which will hinder productivity. If you can, use natural light from outside to brighten your office and provide natural views to help keep you stimulated. There are LED office lights that can emulate natural light so if it isn’t possible to get it from outside, consider how these can be used to help. 3. Colour Colours stimulate different emotions and can improve productivity. If you work in an office that needs to be creative, then yellow is a colour that can help boost this alongside optimism and confidence. If you’re in an office that needs a lot of focus and concentration, then blue is an ideal colour. You can always use colours to break up different areas of the office to create different moods and feelings so that you can be productive however you need to. 4. Clutter and cleanliness By being surrounded by clutter in an unclean environment, you can easily get distracted and lose focus. It’s easy to let clutter build-up, especially if you have lots of important documents and files to sort through. Try to make it a weekly habit of cleaning up your desk area. A good day to do this is on a Friday because it means that when you come back on Monday, you’re ready to start the working week in a productive environment. By following these steps and making changes to the space around you, it will be much easier to improve your productivity in the office.

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Pagabo hit £3 billion social value enabled mark

We are celebrating hitting our latest social value milestone, marking £3bn in social value being enabled by works procured through our frameworks since 2017. Continuing Success This marks another milestone in a hugely successful year for our firm, which saw the launch of our new Major Works and Professional Services frameworks go live in April, the appointment of several members of staff and the announcement of a transformational research collaboration with The University of Sheffield Advanced Manufacturing Research Centre to name but a few. The figures have been enabled through our full suite of frameworks. As well as figures relating to the financial benefit to local economies, the measurement includes the creation of more than 2,750 jobs and the safeguarding of more than 11,000 jobs, as well as 900 work placements and more than 700 apprentice roles. Simon Toplass, chief executive officer at Pagabo, said: “Driving positive social impact for individuals, communities and businesses up and down the country is one of our core business values at Pagabo, so hitting this landmark £3bn enabled figure is a really proud moment for us. “Social value is firmly at the heart of everything we do, and we make a conscious effort to be as directly involved as possible in order to help our clients generate the best social return possible from their projects. And there is of course no doubt that social value is set to play a bigger part than ever in the future following COVID-19 – especially when it comes to job safeguarding, job creation and the development of employment opportunities in the immediate future.” How Social Value is generated We generate our figures using Social Profit Calculator (SPC) – the market-leading online tool accredited by Social Value UK and Social Value International. SPC uses robust government data and methodologies to help organisations understand, evidence and measure the social impact of their work. Simon said: “Most organisations will already be delivering some form of social value through their employment of staff, skills development programmes and through working with local supply chains. The important next step is knowing how to measure these things and how they equate to true benefit for local communities. This is something that SPC is perfectly placed to do, accurately calculating the financial value of social, economic and environment impact of work. “It’s highly likely that we are going to see a significant push over the coming years regarding industry standards of data collection for social value – especially when it comes to regional differences. Tools like SPC will continue to grow in importance – as will the need for cross-industry collaboration to build a picture of what good social value looks like around the country for clients.” We are set to announce the successful applicants for our brand-new developer-led framework – worth £47bn – in December. For more information on how we enable social value, click below: Social Value Social Profit Calculator

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PAGABO HITS £3 BILLION SOCIAL VALUE ENABLED MARK

FRAMEWORK provider Pagabo is celebrating hitting its latest social value milestone, marking £3bn in social value being enabled by works procured through its frameworks since 2017. This marks another milestone in a hugely successful year for the firm, which saw the launch of its new Major Works and Professional Services frameworks go live in April, the appointment of several members of staff and the announcement of a transformational research collaboration with The University of Sheffield Advanced Manufacturing Research Centre to name but a few.  The figures have been enabled through Pagabo’s full suite of frameworks. As well as figures relating to the financial benefit to local economies, the measurement includes the creation of more than 2,750 jobs and the safeguarding of more than 11,000 jobs, as well as 900 work placements and more than 700 apprentice roles.  Simon Toplass, chief executive officer at Pagabo, said: “Driving positive social impact for individuals, communities and businesses up and down the country is one of our core business values at Pagabo, so hitting this landmark £3bn enabled figure is a really proud moment for us. “Social value is firmly at the heart of everything we do, and we make a conscious effort to be as directly involved as possible in order to help our clients generate the best social return possible from their projects. And there is of course no doubt that social value is set to play a bigger part than ever in the future following COVID-19 – especially when it comes to job safeguarding, job creation and the development of employment opportunities in the immediate future.” Pagabo generates its figures using Social Profit Calculator (SPC) – the market-leading online tool accredited by Social Value UK and Social Value International. SPC uses robust government data and methodologies to help organisations understand, evidence and measure the social impact of their work.  Simon said: “Most organisations will already be delivering some form of social value through their employment of staff, skills development programmes and through working with local supply chains. The important next step is knowing how to measure these things and how they equate to true benefit for local communities. This is something that SPC is perfectly placed to do, accurately calculating the financial value of social, economic and environment impact of work. “It’s highly likely that we are going to see a significant push over the coming years regarding industry standards of data collection for social value – especially when it comes to regional differences. Tools like SPC will continue to grow in importance – as will the need for cross-industry collaboration to build a picture of what good social value looks like around the country for clients.” Pagabo is set to announce the successful applicants for its brand-new developer-led framework – worth £47bn – in December. For more information on how Pagabo enables social value, please visit https://www.pagabo.co.uk/social-value/

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3 Tactics To Better Manage Your Marketing Efforts

When you’re trying to create and manage a marketing campaign for your business, it can be a lot to keep track of. A marketing campaign is something that your business will rely upon for likely months, and potentially years at a time for growth—with some necessary audits and updates of course. Creating a marketing campaign is a big job in and of itself, and one that takes up much of your time as a marketing manager or business owner. It’s an important aspect of the business and something that will play a vital role in the success and life of the company.  Considering how important a marketing campaign is, one can only deduce that the actual implementation of said marketing efforts is as well. A plan is no good without the action that follows, and neither is a marketing plan without proper implementation and management of it. Just as marketing itself is a big task and a whole division of a business on its own, so is managing and keeping up with those efforts too. A marketing strategy, especially one that spans the long-term, is something that’ll require much time and effort on part of those in charge of it.  Because of this, and the importance of it, it’s crucial that you find ways to better manage your marketing efforts that can help contribute not only to growth, but sustainability and efficiency as well throughout the life of your business. There are a number of different tools and tactics you can implement to start this process, with a few listed below.  Options To Better Manage Your Marketing Efforts For Your Business In 2020, the market for marketing and automation tools presented to business owners is ripe like never before. The sheer number of different and similar software available to business owners and marketing managers alike is overwhelming, and it’s crucial to be able to apply your situation in picking the right options for your business.  Some are more useful than others, boasting a wide range of capabilities that can be applied across multiple aspects of a business to cover various needs, but there are also specialty products and tactics you can implement as well to help better manage your marketing efforts. Both are equally useful, and both undoubtedly have their place.  Make Use Of Phone And Text Software There’s perhaps no more useful software a business can start using than something that can automate their dialing and text message marketing process. Client communications is an absolutely critical aspect of the success and marketing of any business, and something that can, of course, never be overlooked. This can be time consuming though, especially if you find your marketing campaigns to be rather successful, and your employees are trying to onboard and communicate with multiple new clients a day. Calling each appointment individually can be a rather inefficient process, even more so when you take into account the fact that many won’t be available to talk the first time.  Because of these exact situations, software like Call Cowboy and others was created to help with this. Services such as these can be put into place to do a range of functions for your business, ranging from telemarketing with predictive dialers all the way to text message marketing. All of these tools contribute to making managing your marketing efforts that much simpler. Auto Dialers One of the most common features of this software is the auto dialer, which is something businesses can use for several different things. It can be used to follow up on clients and see how their experience with your product or service is going, remind them of appointments, call back missed calls, leave a voicemail, and many other features.  Predictive Dialers You can make use of predictive dialers to automate your marketing process to an extent, only further increasing your efficiency and the ease with which you can manage your marketing efforts. A predictive dialer will typically automatically make calls from a list of numbers you feed it from whatever source you may choose, and it’ll keep going until it makes a connection. It will then refer that connection to a live agent for further conversation. You can even get a free 800 number for this if you don’t wish to use your present one to reach out.  Text Message Marketing Text message marketing is a classic in the marketing world, and something that will likely continue to be useful for years to come. Text messaging is a great way to contact your clients in a way that they’re almost sure to see, and in a subtle way that doesn’t interrupt their day either.  Not all customers will be checking their emails or able to answer the phone at any given time, and this is why using text message marketing to send out reminders and other forms of communication like sales and promotions can be a great method for both you and the customer.  Text message marketing can make managing your marketing efforts easier because of automation as well, alleviating some of the repetitive manual aspects that have been traditionally associated with this type of marketing.  2.Don’t Overlook Implementing A CRM If you’ve been in business or entrepreneurship for any length of time, it’s unlikely you’ve made it this far without being shown an advertisement or two about a CRM that your business could use. Whether you’ve given into the hype or not though, the value presented by this incredibly flexible software is not something to be overlooked.  A CRM stands for customer relationship management, which may sound vague for some. A CRM allows you to manage multiple streams of information in one place, with each software having several different extensions and plugins that handle different aspects of your overall marketing efforts and communications as a whole. The uses of CRMs can range from customer support, social media, marketing campaign data analysis, contact management, and a lot more in some cases. Using CRMs For Data Analysis With the

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