The Broadway at St James’s Park is continuing to strengthen its position as one of central London’s premier mixed-use destinations after SushiDog confirmed it will open its second-largest restaurant at the development this September.
The fast-growing Japanese dining brand has selected the one million sq ft scheme for its latest expansion, with the new 1,138 sq ft restaurant becoming one of its flagship locations and providing seating for up to 28 guests.
Founded in 2018, SushiDog pioneered the UK’s first build-your-own sushi concept and has since grown rapidly into one of the country’s fastest-expanding Japanese food brands. The latest opening will add to its portfolio of 16 restaurants across Central London and Birmingham.
The arrival of SushiDog further enhances the retail and hospitality offer at The Broadway, joining an established collection of food and beverage operators including Farmer J, Açaí Berry, Nostos Coffee, GAIL’s and Atis.
For the construction and property sectors, the latest letting demonstrates the continued success of mixed-use developments that combine residential, commercial and retail uses within carefully curated urban environments.
Designed by Squire & Partners and asset managed by Valouran, The Broadway occupies the historic former New Scotland Yard site in the heart of St James’s Park. The landmark regeneration scheme is arranged across six buildings and delivers 116,000 sq ft of Grade A office accommodation, 24,000 sq ft of retail and dining space at ground level, together with 258 high-quality homes.
The signing of SushiDog means that 13 of the development’s 14 retail units are now occupied, representing 82% of the scheme’s retail and dining floorspace and reflecting strong demand from premium operators seeking a presence in one of London’s most prestigious mixed-use destinations.
Alex Michelin, Co-Founder and CEO of Valouran, said: “SushiDog is a fantastic addition to The Broadway’s line-up of retail and dining brands and the first Japanese concept to join the development. As one of London’s fastest-growing food brands, we’re excited to see SushiDog open its doors this September, further enhancing the culinary offering for our residents and the wider St James’s Park community. This latest letting reflects the strong momentum we continue to see at The Broadway, following the recent openings of Atis and GAIL’s.”
Greg Ilsen, Co-Founder of SushiDog, added: “We’re delighted to be opening at The Broadway this September. As our second-largest restaurant to date, it marks another important milestone in SushiDog’s growth across London. The Broadway’s St James’s Park location, together with its evolving retail and dining offer, made it the ideal home for the next opening. We can’t wait to welcome guests through the doors.”
The letting was brokered by CBRE, which continues to market the remaining retail opportunity at the development.
With a carefully curated mix of office space, homes, restaurants and retail, The Broadway continues to demonstrate the strength of high-quality mixed-use regeneration, attracting leading occupiers while creating a vibrant destination for businesses, residents and visitors in the heart of Westminster.
Building, Design & Construction Magazine | The Choice of Industry Professionals
