Aerosols and consumer chemicals manufacturing firm James Briggs Ltd has successfully entered a new emerging market.
The Oldham based company won a deal with Iranian protective coating specialist firm Dana Chem. This will see it supply the firm with its branded Hycote paint products.
The Hycote brand has been made in the Royton area of Greater Manchester since 1982. It includes products for valeting, maintaining and painting vehicles.
Although there was some skepticism surrounding the future of British exporting after the EU referendum in June, the weakened pound has increased UK export activity by 8% to its highest rate in the last two years.
The manufacturing company says that the its international performance has fallen in line with the wider positive outlook. It is now looking to increase its presence in Europe and further afield.
The partnership with Dana Chem has added to a number of international firsts for the firm. Over the last year and a half the company has entered new markets across Southeast Asia and the Middle East throughout the last year and a half.
‘An exciting new era’
James Briggs CEO Tim Pugh said of the deal: “James Briggs has continued to realise its strategy of targeting new international territories, such as Iran, that are receptive to high quality, British-developed products.
“While Brexit has meant a necessary realigning of our export activity, our wider strategy has always looked beyond the single market and we’re confident it will continue to serve us well in the near and long-term.“
He continued: “Our partnership with Dana Chem marks the beginning of an exciting new era for James Briggs, and we look forward to expanding our presence in Iran as our partnership and products begin to gain traction.”
In August, Applied Graphene Materials (AGM) worked with James Briggs Limited on a joint development programme.
The business has developed a form of graphene it says can deliver a six-fold improvement in barrier and anti-corrosion properties. James Briggs is expected to use the product in primers to offer greater protection from weathering.