Single-family homes developer operator Casa by Moda has made a key senior appointment as it gears up to welcome its first residents in the coming months, with the addition of new Operations Director Sarah Nelson.
Sarah joins the Harrogate-based business, which forms a cornerstone of leading build-to-rent business Moda Living’s single-family rental division, Moda Family Homes, with more than two decades of operational experience at senior leadership level within the property sector.
Prior to joining Casa, Sarah was a Director in the Client Relations team at Fresh, a leading third-party management provider of purpose-built PBSA and BTR schemes across the UK.
In her new position at Casa, Sarah will be responsible for the strategic direction and management of the operations teams as well as agreeing and implementing the company’s vision to achieve long-term, sustainable, and profitable growth. The role will also see her work with the rest of the senior leadership team to continue to drive the high standards and industry leading innovation that Moda is well known for within the single-family homes market.
Sarah Nelson, Operations Director at Casa by Moda, said: “This felt like a very natural move for me. The Casa brand, mission, and values of putting the customer at the heart of everything are aligned to my own personal values, so I feel a very close affinity with Moda Living’s proposition. Straight away I knew I could both passionately commit and add a huge amount of value to the business.
“The single-family rental market is growing at speed, so it’s a really exciting time to transition into this emerging sector. I can’t wait to see our new communities come to life later this year as we ensure our future Casa residents have an amazing experience living in our next generation of suburban neighbourhoods.”
Stephen Rogers, Associate Director at Casa by Moda, added: “Sarah is a fantastic addition to the growing Casa team at this crucial, exciting moment for the business. With her wealth of experience in the living sector, we’re confident that she will play a pivotal role in the growth of Casa as we look to open our first neighbourhood this year and work towards our goal of securing 5,000 new family homes by 2025.
“We know Sarah shares our vision of providing our residents with a best-in-class experience that puts service, technology, wellbeing and sustainability at the very forefront of what we are looking to deliver here.”
The news follows Casa’s announcement in May that its first neighbourhood, Casa, Vista Park, will open its doors in Glasgow in the coming months, bringing 156 single-family rental homes to the Glasgow region for the very first time. The brands pipeline is continuing to grow, as it works to revolutionise suburban rental living experiences across the UK for its residents and wider communities with its focus on health and wellbeing, technology, sustainability and best-in-class service.
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