A website aimed at attracting more people into the construction industry has won a prestigious design award beating off competition from Gü Puds and Guardian Holidays.
Go Construct, a careers website created to inspire people to consider joining construction, was co-designed with over 400 employers and stakeholders and launched by the Construction Industry Training Board (CITB) just over a year ago, scooped the User Experience and Design award at Tuesday night’s Masters of Marketing Awards at the Troxy in London.
The site has attracted nearly half a million visitors so far and 80,000 people have taken its online Personality Test to help discover which construction career would suit them best. It is also used by employers and careers advisors looking for information and materials to help promote construction.
Reacting to the win, Lorraine Gregory, Go Construct Manager, CITB said: “Winning this award is further testament to what can be achieved through employers coming together and working collectively to show people that construction really is a career for all. We cannot thank employers, educators and other partner organisations enough for their valued contributions throughout the co-design process.
“Go Construct has been designed by industry for industry facilitated by CITB. I would encourage employers, careers advisers and people looking for a rewarding career to use the Go Construct website and downloadable resources available.
“Go Construct is ultimately about getting more people to join our sector. Construction is vast modern industry with brilliant opportunities and it’s open to everyone. We want to send that message far and wide.”
Emma Bull, Education and Community Manager at BAM Construction said: “It’s been a real privilege to have been on this journey with CITB with the new, exciting and innovative campaign, working with them to create such a specialised and accessible resource using case studies, images and feedback through the co-design workshops, working collectively as an industry.
“For Go Construct to receive this accolade from the UK Masters of Marketing Awards is further vindication that the website really does have a significant impact and will continue to raise the profile of construction as a viable, exciting and rewarding industry to work in.”
Take a look at Go Construct here: www.goconstruct.org