Sika Appoints Dragan Maksimović as UK General Manager


Originally handling the development of Sika’s Serbia operations from Belgrade, Dragan Maksimović has now been appointed as the new General Manager for Sika’s UK base, no doubt hoping for him to bring the same levels of success to the UK as in Serbia. And setting him off to a running start, it has already been confirmed that Sika has presented Dragan Maksimović with a target of improving sales by 6% in the first year, whilst simultaneously also maintaining profits. He will replacing former General Manager Ivo Schaedler, who has since been promoted to Area Manager Europe South.

Key areas of focus for Dragan Maksimović’s work will look to the enhancement of the company’s existing specifier network, as well as improving upon the relations maintained between the organisation’s key distributors. This, of course, ties in the company’s overarching goal to consistently secure more and more major contracts and will support the company’s growth plans through supply chain support.

Firm in the belief that teamwork and the people behind the brand are the way forward for Sika, Dragan Maksimović is expected to bring a very relationship-centric approach to the organisation, both internally and externally, to improve collaboration and working partnerships. He added: “Sika UK is a strong company and I am looking forward to the challenge of growing the brand in the UK.”


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BDC 314 : Mar 2024